Category: Web Surveys
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I don’t know
I have this assignment of sorts to read an often-cited article by Jon Krosnick and some colleagues titled, "The Impact of 'No Opinion' Response Options on Data Quality," Public Opinion Quarterly, 66:371-403. This is quite timely as I have just finished a bit of empirical research with some colleagues that cites this article, although I…
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More comparisons of Web to other methods
I am finally getting around to wading through the mother lode of academic research noted in an earlier post way back at the beginning of March. The special POQ issue has two articles, one looking at Web versus face-to-face and the other comparing CATI, Web and IVR. The results are not particularly surprising, but it's nice…
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Gravity. It’s not just a good idea. It’s the law.
Over the last few weeks I have been in a few settings where people took to comparing survey results from a Web panel (or two) with results from phone or in-person studies that used a probability sample. The results were not all that comparable, and the general sense of the people looking at these results…
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It’s free!
Michelle Rawling from Oxford Journals has sent me an email clarifying my earlier characterization of the special issue of POQ as "free to AAPOR members. She writes: "Public Opinion Quarterly has recently published its annual special issue, this time covering the topic of Web Survey Methods. As it has been in the past, the POQ…
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From the frying pan to the fire
The last issue of the International Journal of Market Research has an article by Mike Cooke and some colleagues at GfK describing their attempt to migrate Great Britain's 20 year running Financial Research Survey from face-to-face to online. Despite hard work by some of the smartest people I know in this business and after spending…
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The truth spoken here
Two interesting articles in the current issue of the trade rag, Research Business Report, both saying some things you don't hear said often enough. First comes Bernie Malinof, founder of the Canadian consultancy Element54. He sums up the current respondent engagement frenzy like this, "A 50-foot rogue wave is rapidly approaching with an explosion of…
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Does it really matter how we present scales in Web surveys?
In an earlier post I noted the special issue of SMR focused on Web surveys. In one of the articles in that issue Don Dillman and two of his former students look at the effect of various ways of displaying scales in online questionnaires. They start by citing a point made some years ago by…
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The academics weigh in
Two major scientific journals are just releasing special issues focused on Web surveys. Sociological Methods & Research is just out with an issue that has several interesting articles of potential interest to Web survey aficianados including two on propensity score adjustment. Public Opinion Quarterly also has a new special issue devoted to Web surveys. It…
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For the record
I had an email yesterday from a friend and colleague telling me that MarketTools was sending an email around intimating that I somehow had blessed their True Sample product. The claim is a bit of a stretch but I’ll save that for another day. More importantly, the friend went on to say that she had…