Category: Web Surveys
-
Sometimes it’s the little things
One of the things that has always irked be about online is the poor graphical design of many of the surveys that find their way to my inbox. At one point we established a folder on our corporate network where people could dump screenshots of the especially bizarre. We called the folder, “Hall of Shame.”…
-
Might Web researchers be developing a conscience?
Amongst all the talk in Montreux about corporate social responsibility was some interesting discussion about how Web survey researchers also might develop a little social responsibility of their own. First, there is Research-Voice.com. This is the brainchild of Kees de Jong (now CEO at SSI) who for the last couple of years has been championing…
-
When will we learn?
I am delighted to see Mirta Galesic's and Michael Bosnjak's 2003 study of the impact of questionnaire length on response quality in Web surveys finally make it into print, in this case the summer issue of POQ. We all believe down to our toes that long surveys are bad, but I have been disappointed on…
-
More thumbs down on eye candy in surveys
The current issue of Inside Research has a short note on some work done at DMS looking at respondent reactions to rich text and graphical interfaces in Web surveys. It’s hard to go to a MR conference these days without seeing someone present a passionate argument for the use of Flash or various kinds of…
-
Who really is worrying about online data quality?
The indomitable Simon Chadwick has a a little piece in the June issue of Research World in which he reports on the results of Cambiar's annual survey of the research industry–clients and suppliers. (You can get a topline of the report from the Peanut Labs site here.) One of the ongoing themes of this survey…
-
Big bark, little bite
In the early days of online it was not unusual to hear the doomsayers predict that the Web would make MR obsolete, more or less, because it would make it possible for clients to mount their own surveys without having to bother with those troublesome market researchers. The main bogeyman for these worry worts was…
-
Some light shed on Web survey breakoffs
It's been hard to go to an MR conference over the last couple of years and not get at least one presentation pitching the use of Flash as a cure all for much of what ills online—falling response rates, high abandonment, high levels of satisficing, etc. I have never found these presentations to be terribly…