Category: Mode Effects
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For those mobile users sneaking into Web surveys
AAPOR's online journal Survey Practice continues to be one of my favorite places to go for quick updates on the latest methodological research. To wit, the December issue has a nice little piece by Mario Callegaro on mobile users who perhaps unexpectedly show up to take an online survey designed for administration via a laptop…
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To tell you the truth . . .
Those of us who are old enough to remember the early days of online may also recall that one troubling finding was the disparity between customer sat ratings across modes, that is, online vs. phone. Online always seemed to be lower. There were multiple hypotheses advanced but once the empirical work got going it seemed…
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More comparisons of Web to other methods
I am finally getting around to wading through the mother lode of academic research noted in an earlier post way back at the beginning of March. The special POQ issue has two articles, one looking at Web versus face-to-face and the other comparing CATI, Web and IVR. The results are not particularly surprising, but it's nice…
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Toronto in January?
I’ve just come back from Toronto where I gave a talk at NetGain 3.0, a one-day conference put on by MRIA. As the title suggests, the focus was online research and the presentations covered all of the usual ground that conferences like this cover. Now I don’t mean that as a knock. I think it’s…
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Lying about satisfaction?
Back in September I described a WSJ piece that reported on a set of findings from Harris Interactive suggesting that social desirability operates more widely than perhaps I had thought. Nonetheless, I was not convinced that it was an especially significant concern for customer satisfaction surveys. Turns out, I might be wrong about that We…