Category: Conferences
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Innovate or ?
I spent most of this week in Atlanta at the Insight Innovation Exchange. All I can say is, “Whew!” There must have been 100 presentations over the three days, most a merciful 20 minutes with a few meatier 40 minute sessions mixed in. Coming on the heels of MRMW in Chicago just two weeks ago…
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Whither mobile?
I spent two days last week in Chicago at Market Research in the Mobile World (MRMW). I now have been to all four of the North American versions of this event, all the way back to Atlanta in 2011. Last week’s iteration caused me to go back and look at my post about the Atlanta…
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That old seat at the table
Attend an MR conference and chances are good that sooner or later a case of consulting envy will break out. Symptoms include repeated use of phrases such as “seat at the table” and “C-level access.” This is not a new phenomenon; it’s been a pretty steady part of the MR inferiority complex for the almost…
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Thoughts on the 2013 AMSRS National Conference
I spent most of last week at the 2013 AMSRS Conference in Sydney. Lovely city and a great conference. There were over 500 attendees and around 40 presentations along with some interesting panels, two of which I had the opportunity to sit on. The content was all that you would expect in an MR conference…
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If You Need to Know What’s Legal, You’re Already on the Losing Path
This is the second and final post from Michael Link on location. Privacy and ethics concerns in research are not new, but they have taken on considerably higher visibility in our 24/7 news world as researchers test the bounds of new measurement approaches. At a recent symposium on Leveraging Location hosted by Nielsen, a panel…
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Leveraging Location: Where Are We?
My buddy, Michael Link, is Chief Behavioral Methodologist at Nielsen. A couple of weeks back he organized a symposium focused on location. I asked him to do a guest post here and this is the first of his two reports. Location can have a strong influence on people’s attitudes and behaviors, but what does the…
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Not much new with mobile
A few weeks back I attended the Market Research in the Mobile World conference in Minneapolis. This was the third in a series of North American conferences (there are events in Europe and Asia as well) that styles it self as “the original, premier event for the Mobile Market Research Industry.” I had been to…
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Is research on research the real deal?
David Carr had a piece in last Sunday's New York Times about the difficulty of distinguishing journalism from activism. His first sentence sums up the issue pretty succinctly, "In a refracted media world where information comes from everywhere, the line between two 'isms' — journalism and activism — is becoming difficult to discern." His case…
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Final thoughts on ESOMAR 3D
For reasons I won't go into I never got around to posting on Day 2 of ESOMAR 3D. My take on the full conference and what it tells us about the current state of MR research methods is posted on the Fresh MR blog.
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Ending Day 1 at 3D by predicting the future
The last session of the first day focused on social media. Edward Malthouse presented on the link between social media and purchase behavior. He presented some cool stuff on attempts by brands to create competitions as a way to engage (How does Superman shave? Design a new McDonald's sandwich, etc.) His data is from the…