Category: Web Surveys
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Sweating the small stuff
Andrea Widener asked me a question today about our use of underscore for selective emphasis in Web surveys. We used to use blue. Andrea’s query made we wonder what the current thinking is on the topic. For this I turned to Mick Couper’s Designing Effective Web Surveys. Now I should divulge at the outset that…
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Panels and more panels in the Big Easy
Last week I spent the better part of the last two days at the CASRO Panels Conference down in New Orleans. As the name suggests, the goal was to share the latest research on research aimed at improving the quality of online research. Historically, conferences like this have tended to be dominated by panel companies…
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Toronto in January?
I’ve just come back from Toronto where I gave a talk at NetGain 3.0, a one-day conference put on by MRIA. As the title suggests, the focus was online research and the presentations covered all of the usual ground that conferences like this cover. Now I don’t mean that as a knock. I think it’s…
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Tardy report on last November’s “Research Industry Summit “
Shame on me. Way back in November Colleen Carlin attended a conference in Chicago and dutifully wrote up a report for me to share. Then somehow it got lost in my inbox. Imagine that! In the vein of better late than never here is her report. (As a footnote, this is the same conference referred…
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Is the online data quality issue fading?
So asks Inside Research in its December issue. The cited evidence is from the latest so-called "Research Industry Summit" hosted by RFL Communications where attendance was off steeply from previous conferences and there just was not a whole lot new being said. For some while now we have been seeing panel vendors and researchers alike…
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Lying about satisfaction?
Back in September I described a WSJ piece that reported on a set of findings from Harris Interactive suggesting that social desirability operates more widely than perhaps I had thought. Nonetheless, I was not convinced that it was an especially significant concern for customer satisfaction surveys. Turns out, I might be wrong about that We…
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Sometimes helping hurts
One of the guiding principles of Web questionnaire design should be to constantly look for ways to make it easier for people to answer our questions. We have just moved into the analysis stage of our latest set of experiments with the good folks at ISR. One of the experiments on this round looked at…
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ESOMAR Panel Research 2008: Day One
This post is a bit late, for which I apologize. I’m here in Dublin at the Panels Conference. We began the first day by hearing the Program Chairman declare that this was the last panels conference. By that he meant that the next one (if you can draw 200 people like this one ESOMAR will…
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The Online Evolution 2008
I am at the ESOMAR World Research Forum: Online Evolution. The last two days I have been at the ESOMAR Panels Conference in Dublin. I have meant to blog on that each day but it’s proven to be very difficult to find the time. It’s the sort of conference with little downtime and my posts…
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Two new books worth a look or maybe owning
In the last month or so two good books on Web survey design have appeared on the scene. The first is Designing Effective Web Surveys by Mick Couper. In the interest of full disclosure I admit that Mick is a good and long time friend with whom we have done a lot of work over…