Category: The MR Business
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The truth spoken here
Two interesting articles in the current issue of the trade rag, Research Business Report, both saying some things you don't hear said often enough. First comes Bernie Malinof, founder of the Canadian consultancy Element54. He sums up the current respondent engagement frenzy like this, "A 50-foot rogue wave is rapidly approaching with an explosion of…
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WARC Online Research Conference – Day 2
As promised, John Griffith's blog summary of Day 2 is now up. And if you didn't catch it earlier the new entry is followed by his commentary on Day 1.
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Reporting made easy
I have been in London attending the WARC Online Research Conference. I started a report and then realized that there was at least one blogger at the event and so he has made my report on Day 1 easy. Here is the link. I expect the link to Day 2 will appear at any moment…
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A sign of the apocalypse?
I am running for Chair of AAPOR's Standards Committee. I'm doing this because I view AAPOR as the premier organization of the survey research profession, but they have stayed on the sidelines so far in what I view as the biggest challenge to the profession since the 1936 presidential election. To appeal to a much…
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For the record
I had an email yesterday from a friend and colleague telling me that MarketTools was sending an email around intimating that I somehow had blessed their True Sample product. The claim is a bit of a stretch but I’ll save that for another day. More importantly, the friend went on to say that she had…
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“The world is not so flat after all.”
I saw this quote a while back and being a Tom Friedman fan it stuck with me. It was attributed to Pankaj Ghemawat, but after reading his book (Redefining Global Strategy) I'm not sure that he ever actually said it precisely that way. The central premise of his book is that the world is only…
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Toronto in January?
I’ve just come back from Toronto where I gave a talk at NetGain 3.0, a one-day conference put on by MRIA. As the title suggests, the focus was online research and the presentations covered all of the usual ground that conferences like this cover. Now I don’t mean that as a knock. I think it’s…
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Tardy report on last November’s “Research Industry Summit “
Shame on me. Way back in November Colleen Carlin attended a conference in Chicago and dutifully wrote up a report for me to share. Then somehow it got lost in my inbox. Imagine that! In the vein of better late than never here is her report. (As a footnote, this is the same conference referred…
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ISO Cometh
It looks like ISO certification finally is coming to US market research. By way of background, in 2006 the International Organization for Standardization published a new standard, ISO 20252, for “Market, opinion, and social research.” The primary impetus behind the standard was to facilitate global market research by creating a consistent standard worldwide. Equally important,…