The Survey Geek

Category: The MR Business

  • Déjà vu all over again

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    RegBaker
    in

    It seems like everywhere I turn the last week or so there is another call from CMOR (The Council for Marketing and Opinion Research) for input to a definition of market research. (Note that if you click the CMOR link it will actually take you to the MRA site, but that’s another story.) On the…

  • And now, for a little pointless rambling

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    RegBaker
    in

    I've never been one to spend a whole lot of time agonizing about the state of the research profession or the kinds of people we should have in it. But a few weeks back when I posted something on eye candy in Web surveys it attracted a comment from Chris Ryan that raised the more…

  • Who really is worrying about online data quality?

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    RegBaker
    in , ,

    The indomitable Simon Chadwick has a a little piece in the June issue of Research World in which he reports on the results of Cambiar's annual survey of the research industry–clients and suppliers. (You can get a topline of  the report from the Peanut Labs site here.)  One of the ongoing themes of this survey…

  • Are social networks overrated?

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    RegBaker
    in ,

    There is an interesting report this morning on a study by Harris Interactive that looks at the influence of various sources of information on consumer purchase decisions.  Before I get to the most surprising finding I should note that while the press release does not say the study was done online I am assuming that…

  • Sometimes I am slow to catch on

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    RegBaker
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    I've been on vacation and literally the last thing I did before I left was to read a piece in IJMR by Martin Oxley and Brendan Light titled, "Research 2.0: engage or give up the ghost?"  As I mulled it over on the way to the airport it dawned on me that this mixed bag…

  • ISO on the march

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    RegBaker
    in

    A friend has just sent me a press release from the European MR trade association EFAMRO that updates the status of ISO 20252 adoption worldwide.    As of May, 175 companies have certified, with the majority of those in the UK, Australia, and the Netherlands.   Their survey found another 52 companies (mostly in France and Italy)…

  • There oughta be a law

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    RegBaker
    in

    OK, we all recognize that part of the downside of online has been the vulgarization of research (and I mean that in the most negative way you can imagine). And no better example has come into my inbox of late than this little fantasy from ReadWriteWeb passing itself off as "a high quality dataset worth…

  • Public Choices in Changing Times

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    RegBaker
    in ,

    For the last couple of days I have been at the AAPOR Annual Conference down in hot, humid, and generally unpleasant Hollywood, FL.  For as long as I have been a member of AAPOR there has been a tradition of having a plenary session the night before the conference actually begins and on Thursday night…

  • Hold on!

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    RegBaker
    in

    My previous post about SurveyMonkey was inspired by a short note in Inside Research.  Reading on I learned that: The equity firm–venture capitalist be be more precise–that acquired SurveyMonkey has installed one of its people as the new CEO. Said CEO was at one point in his career "head of music business, Yahoo!." He is…

  • Big bark, little bite

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    RegBaker
    in ,

    In the early days of online it was not unusual to hear the doomsayers predict that the Web would make MR obsolete, more or less, because it would make it possible for clients to mount their own surveys without having to bother with those troublesome market researchers.  The main bogeyman for these worry worts was…