The Survey Geek

Category: ISO

  • ISO 20252 – Market, opinion and social research

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    RegBaker
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    In December we were audited for ISO compliance. After a week of staff interviews, project reviews and records inspections we were certified to the 20252 standard. Good for us! Now I recognize that there are more than few people in the industry who think ISO certification is some kind of retro thing that does not…

  • Zero defects: An admirable but elusive goal

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    RegBaker
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    Several years ago I was asked to write a chapter for a book called Methods for Testing and Evaluating Survey Questionnaires. So a couple of colleagues and I wrote something on testing online questionnaires. It led me to scratch the surface of the contemporary software testing literature where I learned that the industry had more…

  • Staying connected to reality

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    RegBaker
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    I spent the better part of the last three days sitting in a room with representatives from research associations in 10 countries going through the ISO 20252 section by section if not word by word.  We had two overarching goals: (1) to make the standard independent of any specific data collection technology and (2) to…

  • ISO Certified Companies Surge in Honimichl Top 50!

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    RegBaker
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    The title of today's post is a prediction. That's also how Tom Anderson starts a post on his blog under the title, "CASRO ISO Certification Fails!" Here I pause, as the newsies do, to disclose that I am a member of the CIRQ Advisory Board—the nonprofit that CASRO set up to manage the ISO certification…

  • ISO Cometh

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    RegBaker
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    It looks like ISO certification finally is coming to US market research. By way of background, in 2006 the International Organization for Standardization published a new standard, ISO 20252, for “Market, opinion, and social research.” The primary impetus behind the standard was to facilitate global market research by creating a consistent standard worldwide. Equally important,…

  • The Changing Panel Landscape

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    RegBaker
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    Over the last couple of weeks I have been in two different forums where there was heavy discussion about panel quality and the future of online research. The first of these was the ESOMAR Panels Conference which, despite being in the US, had mostly Europeans presenting. The second was the Respondent Cooperation Forum, the same…