Tag: Web Panels
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Who really is worrying about online data quality?
The indomitable Simon Chadwick has a a little piece in the June issue of Research World in which he reports on the results of Cambiar's annual survey of the research industry–clients and suppliers. (You can get a topline of the report from the Peanut Labs site here.) One of the ongoing themes of this survey…
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No surprise: It just keeps getting worse
The latest numbers on wireless only households as measured by the NHIS have just been released. They now estimate that as of December 2008 20.2 percent of US households have only a wireless telephone. The 2.7 percent increase in the second half of 2008 is the largest six month increase since the NHIS has been…
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Gravity. It’s not just a good idea. It’s the law.
Over the last few weeks I have been in a few settings where people took to comparing survey results from a Web panel (or two) with results from phone or in-person studies that used a probability sample. The results were not all that comparable, and the general sense of the people looking at these results…
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From the frying pan to the fire
The last issue of the International Journal of Market Research has an article by Mike Cooke and some colleagues at GfK describing their attempt to migrate Great Britain's 20 year running Financial Research Survey from face-to-face to online. Despite hard work by some of the smartest people I know in this business and after spending…
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The truth spoken here
Two interesting articles in the current issue of the trade rag, Research Business Report, both saying some things you don't hear said often enough. First comes Bernie Malinof, founder of the Canadian consultancy Element54. He sums up the current respondent engagement frenzy like this, "A 50-foot rogue wave is rapidly approaching with an explosion of…
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For the record
I had an email yesterday from a friend and colleague telling me that MarketTools was sending an email around intimating that I somehow had blessed their True Sample product. The claim is a bit of a stretch but I’ll save that for another day. More importantly, the friend went on to say that she had…
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Panels and more panels in the Big Easy
Last week I spent the better part of the last two days at the CASRO Panels Conference down in New Orleans. As the name suggests, the goal was to share the latest research on research aimed at improving the quality of online research. Historically, conferences like this have tended to be dominated by panel companies…
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Toronto in January?
I’ve just come back from Toronto where I gave a talk at NetGain 3.0, a one-day conference put on by MRIA. As the title suggests, the focus was online research and the presentations covered all of the usual ground that conferences like this cover. Now I don’t mean that as a knock. I think it’s…