Category: The New Market Research
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Amsterdam Syndrome
Back in September I asked my friend and colleague, Theo Downes-LeGuin, to write a blog post that summarized his reaction to the ESOMAR Congress. He wanted to take some time to let it all sink in and has now sent me something. Here it is. After 2 days at the ESOMAR Congress in September, I…
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Pop science is the new science of MR
Sometimes I worry that MR has gone 'round the bend. I had just such a moment yesterday during Ray Poynter's latest version of his online NewMR Festival. It was a great event with lots of good speakers on a wide range of topics with just the right amount of fun mixed in. One of those…
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What’s in a word?
There has been a bit of online buzz lately around what we should call ourselves in the new era now dawning. Should it be Marketing Research or Market Research? It made me wonder in a fanciful sort of way whether we should be thinking about the second word as well. Does Research still fit? So…
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Addendum on Internet penetration and privacy expectations
A couple of weeks back I posted some data from an SSI survey in a number of Asian countries in which respondents were asked about the degree to which they agree or disagree with this statement: Companies should be allowed to collect information from social networking sites when it is posted online in a public…
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A Contrast of Conferences: Part 1 – IIR Technology-Driven MR
My colleague, Theo Downes-LeGuin, has agreed to a return engagement as a guest blogger and to share his impressions from two MR conferences he attended earlier in the year. This is the first of two installments. I attended two very similar conferences separated by a month and 800 miles earlier this summer. IIR's Technology Driven…
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MROC and mobile revenues still unimpressive
I have long advocated that the real test for any new market research method is how well it resonates with clients. Or, in somewhat more crass terms, how much clients are spending on it. Inside Research maintains a number of indices that provide estimates of US revenues by method and the August issue reports on…
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Keep your hands off my PII!
I was on vacation last week and while I was away the debate about research ethics and privacy, especially in the context of social media research, seems to have really heated up. (There is an online panel of worthies on this topic planned for next Monday. If you've not already done so you can get…
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Still another revolution
Sometimes I feel like I'm living in Europe in 1848. Another day, another revolution. I'm not talking about the Arab Spring but about MR and the constant revolutionizing with new and better methods. Today my email offers me the opportunity to learn "How Neuromarketing is Revolutionizing the Market Research Industry." I know a little…
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Is the revolution on hold?
Once a quarter I talk to new employees as part of our company orientation process. I tell them that this is an exciting time to be in MR and a key part of that excitement is the explosion of new methodologies that we have seen over about the last three or four years. I tell…