The New Market Research – Page 4

Is there a pony in there somewhere?

Jul 14, 2011

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Last Thursday I was a panelist in an online discussion about mobile. Jeffrey Henning gave a nice balanced summary here. Leonard Murphy, who organized the event, took a more fanciful and argumentative approach in his report on the Green Book Blog. For those of you who missed it and have an hour to burn there…

Gamification

Jul 14, 2011

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RegBaker

in The New Market Research, The New MR

I spent much of the last couple of weeks heads down with colleagues finishing up a paper on survey gamification for the ESOMAR Congress. We wanted to test whether the claims made for gamification are born out empirically. Betty Adamou has done a pretty good job of succinctly summarizing the arguments and methods here but…

Ode to the New MR

Nov 28, 2010

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RegBaker

in Social Media, The New Market Research, The New MR

Courtesy of John Henry Saxe (1816-1887). I.It was six men of Indostan To learning much inclined,Who went to see the Elephant (Though all of them were blind),That each by observation Might satisfy his mind. II. The First approached the Elephant, And happening to fallAgainst his broad and sturdy side, At once began…

Is “Good Enough” really good enough?

Nov 5, 2010

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RegBaker

in Conferences, The New Market Research, The New MR

Earlier in the week I was fortunate to attend and speak at the International Journal of Market Research Methods Forum. It was one of those one-track, everybody in the same room conferences with lots of time to interact. Myself excepted, the speakers and presentations were of uniformly high quality and centered around the theme of…

Let’s ban the R word

Oct 11, 2010

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RegBaker

in Sampling, The MR Business, The New Market Research, The New MR, Web Panels, Web Surveys

While working on a paper over the weekend it suddenly hit me that "necessary but not sufficient" is the perfect way to describe the whole array of techniques that have emerged over the last few years in the name of improving panel data quality. Not to be confused with the Goldratt "business novel" (now there's…

Social media research absent the hype

Jul 8, 2010

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RegBaker

in Social Media, The New Market Research, The New MR

I just sat through an ESOMAR webinar on user-generated content by Niels Schillewaert and Annelies Verhaeghe from Insites. Nicely done. It was such a relief to be spared the usual hype about the social media revolution and attendant trashing of traditional research. They did a great job of showing how what they like to call…

Summer fun

Jul 6, 2010

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RegBaker

in The MR Business, The New Market Research

Ray Pointer has initiated a fun little discussion in the NewMR group on Linkedin. The topic is, "Cautionary tales for market researchers" and invites examples of failures of MR to help new researchers "develop a fully rounded awareness" of what we do. The classic (no pun intended) example for most of us is the New…

Babies and bath water

Feb 3, 2010

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RegBaker

in The New Market Research

The current issue of Research World has some nice pieces and I was especially struck by Simon Chadwick’s editorial, “Doing more with less.” Simon is as shrewd an observer of this industry as anyone, so it’s always interesting to see what he has to say. In this particular case I wouldn’t say that I disagree…

Category: The New Market Research