Sometimes I feel like I'm living in Europe in 1848. Another day, another revolution. I'm not talking about the Arab Spring but about MR and the constant revolutionizing with new and better methods.
Today my email offers me the opportunity to learn "How Neuromarketing is Revolutionizing the Market Research Industry." I know a little about neuroscience but had no idea it was a revolution. Fortunately, when I clicked through it turned out that neuromarketing is only "remaking," which seems more benign than even a transformation which in turn seems somewhat less radical than a revolution. And it's the "marketing and retailing industry" that is being remade, not MR. A bullet dodged.
Still, I often wonder how MR will look when all the revolutions have run their course, if indeed they do. Most historians agree that when the dust settled after all of those 1848 revolutions the world looked pretty much the same as before. Or perhaps our little world of MR will be more of what Heraclitus imagined when he wrote that, "Change is the only constant." If that's to be the case then I note that the Beatles at least numbered their revolutions so we could keep track of them. Maybe we should do the same.