Category: MROCs
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Storytelling comes to the conference podium
The first two presentations at the conference this morning have helped me to understand what it is that I'm finding so disquieting about this conference. What we are hearing is not the usual kind of research conference presentation. What we are hearing are stories. No data. No experiments. No hypothesis testing. Just stories. Oral blog…
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MROC and mobile revenues still unimpressive
I have long advocated that the real test for any new market research method is how well it resonates with clients. Or, in somewhat more crass terms, how much clients are spending on it. Inside Research maintains a number of indices that provide estimates of US revenues by method and the August issue reports on…