The Survey Geek

Category: Conferences

  • The continued evolution of MROCs at 3D

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    RegBaker
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    Back at ESOMAR 3D for where the topic switched to online mostly online qual. Frederick Gennart and Tom de Ruyck began a discussion of a project to redesign the IKEA catalogue by describing the advantages of MROCs over standard focus groups. Basically, it comes down to a single conversation versus an ongoing dialogue. There are other…

  • Big Data at 3D

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    RegBaker
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    The topic has shifted to Big Data (BD from here on out) and moving from general talk to some tangible applications. The first speaker was Jeff Hunter who showed us some specific uses of BD at General Mills. Well, maybe not so much BD as creative use of a whole range of different data sources,…

  • Kickoff at Esomar 3D

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    RegBaker
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    I am at the ESOMAR 3D Conference in Boston. Mike Cooke opened by reminding us that this conference has charted the evolution of new methods in MR since the Panels Conference in Budapest in 2005. It is THE place to be to catch up on what's happening now. I've attended all but one and chaired…

  • ESOMAR tackles Big Data

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    RegBaker
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    On Friday I attended a small gathering of around 30 MR suppliers, clients, privacy experts, and Big Data practitioners in Boston. The goal of the event was to stimulate a conversation about the practice and impact of Big Data on MR firms and the industry, to understand where we are headed, and the problems we…

  • Big data comes to the Census Bureau

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    RegBaker
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    Two of the more interesting sessions at last week's AAPOR conference featured the US Census Bureau. The shared theme was the Bureau's initiative to reengineer its data collection process in an era of declining cooperation and ever-tightening budgets. The two underpinnings of their strategy are (1) a new data collection approach called adaptive design and…

  • Pew takes a serious look at Google Consumer Surveys

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    RegBaker
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    The room is full here at AAPOR and mostly I suspect to hear a presentation of Pew's comparison of the results from a dual frame (landline plus cell) telephone survey and Google Consumer Surveys. There is no shortage of people I've talked to here and elsewhere who think that Pew was overly kind in characterizing…

  • AAPOR gets serious about online sampling

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    RegBaker
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    I am at the AAPOR annual conference in Boston. My first observation: it is huge. For example, at 8:00 this morning there are no fewer than eight separate sessions, each with five to six presenters. There is no way you can come close to covering the whole thing. So I have tentatively chosen to focus…

  • Secrets of #MRX blogging revealed

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    RegBaker
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    This week I’m sitting on a panel of bloggers at AAPOR.  The two best #MRX bloggers in North America are joining me, along with some bloggers from the more serious side of the research profession.  While trying to figure out how to fill my 10 minutes I had a look at page views since I…

  • CASRO Online — Final thoughts

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    RegBaker
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    I’ve just realized that I never posted by last comments from CASRO Online.  Shame on me. The organizers took the risk of placing three papers on mobile questionnaire design as the last three papers of the conference and on a Friday afternoon to boot.  The risk paid off as the room was probably around three-quarters…

  • CASRO Online – Part 4

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    RegBaker
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    Day 2 of CASRO Online. John Bremer, Conference Co-Chair, has promised "a riveting day." I'm ready for that. He's reviewing yesterday's session and makes it sound better than I remember it. Maybe it's me. To my eye, it had a really strong start and sort of drifted downhill a bit. But still better than some…