The Survey Geek

Category: Online Qual

  • The continued evolution of MROCs at 3D

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    by

    RegBaker
    in ,

    Back at ESOMAR 3D for where the topic switched to online mostly online qual. Frederick Gennart and Tom de Ruyck began a discussion of a project to redesign the IKEA catalogue by describing the advantages of MROCs over standard focus groups. Basically, it comes down to a single conversation versus an ongoing dialogue. There are other…