Author: RegBaker
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Neuromarketing for Dummies: a book that knows its target audience
For a couple of weeks now I have been meaning to write a post about behavioral science, or as we seem to want to call it in MR, neuromarketing. I admit to being a skeptic, driven in part by a belief that it is very complex stuff for MR to get its arms around and…
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If You Need to Know What’s Legal, You’re Already on the Losing Path
This is the second and final post from Michael Link on location. Privacy and ethics concerns in research are not new, but they have taken on considerably higher visibility in our 24/7 news world as researchers test the bounds of new measurement approaches. At a recent symposium on Leveraging Location hosted by Nielsen, a panel…
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Leveraging Location: Where Are We?
My buddy, Michael Link, is Chief Behavioral Methodologist at Nielsen. A couple of weeks back he organized a symposium focused on location. I asked him to do a guest post here and this is the first of his two reports. Location can have a strong influence on people’s attitudes and behaviors, but what does the…
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Not much new with mobile
A few weeks back I attended the Market Research in the Mobile World conference in Minneapolis. This was the third in a series of North American conferences (there are events in Europe and Asia as well) that styles it self as “the original, premier event for the Mobile Market Research Industry.” I had been to…
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Is research on research the real deal?
David Carr had a piece in last Sunday's New York Times about the difficulty of distinguishing journalism from activism. His first sentence sums up the issue pretty succinctly, "In a refracted media world where information comes from everywhere, the line between two 'isms' — journalism and activism — is becoming difficult to discern." His case…
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Final thoughts on ESOMAR 3D
For reasons I won't go into I never got around to posting on Day 2 of ESOMAR 3D. My take on the full conference and what it tells us about the current state of MR research methods is posted on the Fresh MR blog.
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Ending Day 1 at 3D by predicting the future
The last session of the first day focused on social media. Edward Malthouse presented on the link between social media and purchase behavior. He presented some cool stuff on attempts by brands to create competitions as a way to engage (How does Superman shave? Design a new McDonald's sandwich, etc.) His data is from the…
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The continued evolution of MROCs at 3D
Back at ESOMAR 3D for where the topic switched to online mostly online qual. Frederick Gennart and Tom de Ruyck began a discussion of a project to redesign the IKEA catalogue by describing the advantages of MROCs over standard focus groups. Basically, it comes down to a single conversation versus an ongoing dialogue. There are other…
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Big Data at 3D
The topic has shifted to Big Data (BD from here on out) and moving from general talk to some tangible applications. The first speaker was Jeff Hunter who showed us some specific uses of BD at General Mills. Well, maybe not so much BD as creative use of a whole range of different data sources,…
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Kickoff at Esomar 3D
I am at the ESOMAR 3D Conference in Boston. Mike Cooke opened by reminding us that this conference has charted the evolution of new methods in MR since the Panels Conference in Budapest in 2005. It is THE place to be to catch up on what's happening now. I've attended all but one and chaired…