Author: RegBaker
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A bad survey or no survey at all?
For a whole lot of reasons that I won’t go into online privacy suddenly is front and center, not just in the research industry, but in the popular press as well. The central message is that people are “concerned,” but about what exactly and by how much, well the answers there are all over the…
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Whither mobile?
I spent two days last week in Chicago at Market Research in the Mobile World (MRMW). I now have been to all four of the North American versions of this event, all the way back to Atlanta in 2011. Last week’s iteration caused me to go back and look at my post about the Atlanta…
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A little theory might help
As best I can remember it was November of 2009 when I first sat through a conference presentation setting out some basic design considerations for mobile research. I can’t imagine how many times since someone has presented essentially the same advice whether from the conference stage, in a corporate white paper, via a webinar, or…
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Game-changers and same-changers
I am a political junkie. I wish I could write “recovering political junkie” but I know I’m not there yet. One current challenge is to not buy Double Down: Game Change 2012, the new book on the 2012 US presidential election by the same guys who gave us Game Change: Obama and the Clintons, McCain…
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“Is it legal?” is not enough
I just posted a link to this Computerworld article on my Twitter feed, but I think it's so important that I have decided to mention it here as well. The article describes the dangers brands are beginning to face with over aggressive big data and data mining practices. The key point is that it's not…
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Pleeezz!
Today’s update from Research-live.com has this headline: Online trackers not optimised for mobile could 'compromise data quality.' It goes on to explain: GMI, which manages more than 1,000 tracking studies, claims that online trackers that haven’t been optimised for mobile platforms may exclude this growing audience, which could lead to a drop in data quality,…
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Is market research for dummies?
A few weeks back I got myself in some trouble with some folks when I posted this piece criticizing the new book, Neuromarketing for Dummies, without having read it. I also received some emails suggesting that the book is better than it sounds and that the authors are not pop science hacks, but people with…
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Thinking fast and slow in web survey design
I am a huge fan of Jakob Nielsen's work on web usability. He has a post out this week–"Four Dangerous Navigation Approaches that Can Increase Cognitive Strain"–that puts web usability into a system 1/system 2 framework. As I've said many times before, I believe that his research on web usaiblity has important implications for web…
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That old seat at the table
Attend an MR conference and chances are good that sooner or later a case of consulting envy will break out. Symptoms include repeated use of phrases such as “seat at the table” and “C-level access.” This is not a new phenomenon; it’s been a pretty steady part of the MR inferiority complex for the almost…
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Thoughts on the 2013 AMSRS National Conference
I spent most of last week at the 2013 AMSRS Conference in Sydney. Lovely city and a great conference. There were over 500 attendees and around 40 presentations along with some interesting panels, two of which I had the opportunity to sit on. The content was all that you would expect in an MR conference…