The Survey Geek

Author: RegBaker

  • Geeks don’t care about privacy but real people do

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    RegBaker
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    Yesterday a colleague in our Hong Kong office passed on a few screen captures from an ESOMAR/SSI webinar on social media use in Asia. Given all of the recent hubbub about social media research and privacy I found this one to be especially interesting.    As I have written here before, the argument the industry is…

  • Privacy:not dead yet

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    RegBaker
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    I find it surprising that with all of the online chatter pre, post and during "The Great Privacy Debate" no one seems to have mentioned current happenings with Facebook and Google+. Sooner or later the online privacy debate almost always comes down to the assertion that people don't care about privacy any more, that it's…

  • MROC and mobile revenues still unimpressive

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    RegBaker
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    I have long advocated that the real test for any new market research method is how well it resonates with clients. Or, in somewhat more crass terms, how much clients are spending on it. Inside Research maintains a number of indices that provide estimates of US revenues by method and the August issue reports on…

  • The maybe not-so-great privacy debate

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    RegBaker
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    Yesterday I listened into "The Great Privacy Debate." I won't summarize it here, that having already been done by Jeffrey Henning and Lenny Murphy with Lenny, as we might expect, being  somewhat more argumentative than the less impassioned Jeffrey. However, I will say that in terms of substance I didn't feel the debate went much…

  • The difference between market research and marketing

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    RegBaker
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    Earlier today I posted my reactions to a marketing piece from Communispace promoting the benefits of mobile in MROCs. Communispace reports that in their research "connected consumers demonstrate a strong appetite for contact from brands." The folks at Communispace are really good at marketing and I honestly admire that about them, but when they say…

  • MROCs and mobile

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    RegBaker
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    Earlier in the week someone sent me what I take to be a marketing piece from Communispace called "Connecting with Connected Consumers." Its purpose seems to be to describe how mobile might be used in the MROC context to add a new dimension of insight. Two things struck me about the piece. First, they report…

  • Keep your hands off my PII!

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    RegBaker
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    I was on vacation last week and while I was away the debate about research ethics and privacy, especially in the context of social media research, seems to have really heated up. (There is an online panel of worthies on this topic planned for next Monday. If you've not already done so you can get…

  • Still another revolution

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    RegBaker
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      Sometimes I feel like I'm living in Europe in 1848. Another day, another revolution. I'm not talking about the Arab Spring but about MR and the constant revolutionizing with new and better methods. Today my email offers me the opportunity to learn "How Neuromarketing is Revolutionizing the Market Research Industry." I know a little…

  • Mobile apps or HTML5?

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    RegBaker
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    One of the inside baseball debates about mobile is whether it will be driven by apps or web browsing and HTML5. At first blush it would seem that the cost of developing, certifying, and maintaining apps across mobile platforms would give a clear edge to HTML5 with its enhanced offline browsing and (forgive me) flash-like…

  • Is the revolution on hold?

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    RegBaker
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    Once a quarter I talk to new employees as part of our company orientation process. I tell them that this is an exciting time to be in MR and a key part of that excitement is the explosion of new methodologies that we have seen over about the last three or four years. I tell…