Author: RegBaker
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Boys and toys
The title of this post is an expression a friend uses to describe the apparent male affinity for gadgets of all kinds—computers, cars, mobile phones, power tools and consumer electronics in generl. I'm not saying that MR or even specifically the NewMR is a male dominated business, but nothing excites us more than cool new…
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Amsterdam Syndrome
Back in September I asked my friend and colleague, Theo Downes-LeGuin, to write a blog post that summarized his reaction to the ESOMAR Congress. He wanted to take some time to let it all sink in and has now sent me something. Here it is. After 2 days at the ESOMAR Congress in September, I…
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Pop science is the new science of MR
Sometimes I worry that MR has gone 'round the bend. I had just such a moment yesterday during Ray Poynter's latest version of his online NewMR Festival. It was a great event with lots of good speakers on a wide range of topics with just the right amount of fun mixed in. One of those…
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Surveys not dead yet
Last week I chaired the ESOMAR 3D event in Miami. Like most ESOMAR events it was awash in new thinking, innovative methods and lots of discussion, both formal and informal, about where the industry is headed. It was not just a breath of fresh air; it was the winds of change blowing hard in your…
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Mail survey renaissance?
In today's technology-driven MR industry it feels beyond retro to even mention mail surveys. Yet in the broader research industry and specifically the sector that deals with social policy research mail surveys are experiencing a major resurgence. The problems of coverage and nonresponse in telephone surveys that have driven MR online are driving social policy…
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What’s in a word?
There has been a bit of online buzz lately around what we should call ourselves in the new era now dawning. Should it be Marketing Research or Market Research? It made me wonder in a fanciful sort of way whether we should be thinking about the second word as well. Does Research still fit? So…
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Back to the Future
I have been in a sort of accidental exile from social media since just before I left for Amsterdam. It was a busy week with the Congress, ISO Technical Committee meetings and WAPOR all in the same week with no time left for blogging or even monitoring Twitter. And then an all-too-brief family vacation enjoying…
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Addendum on Internet penetration and privacy expectations
A couple of weeks back I posted some data from an SSI survey in a number of Asian countries in which respondents were asked about the degree to which they agree or disagree with this statement: Companies should be allowed to collect information from social networking sites when it is posted online in a public…
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A Contrast of Conferences: Part 1 – IIR Technology-Driven MR
My colleague, Theo Downes-LeGuin, has agreed to a return engagement as a guest blogger and to share his impressions from two MR conferences he attended earlier in the year. This is the first of two installments. I attended two very similar conferences separated by a month and 800 miles earlier this summer. IIR's Technology Driven…