Tag: General Survey Stuff
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Sometimes close counts in more than horseshoes
Ah, when bloggers argue. It all started with a cry of anguish from lovestats about representative samples being “100% unattainable.” At some point I gather that Ray Poynter told us that “online quant is busted,” although that’s just hearsay on my part. Now Jeffrey Henning has weighed in and reasoned down to the conclusion that…
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Well said
I’m catching up with some reading on a flight to DC and have come across an interesting interview in the May issue of Research World. While interviewing Obama’s pollster, Joel Benenson, Simon Chadwick asks, “Is it all about how you analyze the data?” Benenson’s response is especially eloquent: “Look, if you write a good survey,…
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Public Choices in Changing Times
For the last couple of days I have been at the AAPOR Annual Conference down in hot, humid, and generally unpleasant Hollywood, FL. For as long as I have been a member of AAPOR there has been a tradition of having a plenary session the night before the conference actually begins and on Thursday night…
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More comparisons of Web to other methods
I am finally getting around to wading through the mother lode of academic research noted in an earlier post way back at the beginning of March. The special POQ issue has two articles, one looking at Web versus face-to-face and the other comparing CATI, Web and IVR. The results are not particularly surprising, but it's nice…
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From the frying pan to the fire
The last issue of the International Journal of Market Research has an article by Mike Cooke and some colleagues at GfK describing their attempt to migrate Great Britain's 20 year running Financial Research Survey from face-to-face to online. Despite hard work by some of the smartest people I know in this business and after spending…
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For the record
I had an email yesterday from a friend and colleague telling me that MarketTools was sending an email around intimating that I somehow had blessed their True Sample product. The claim is a bit of a stretch but I’ll save that for another day. More importantly, the friend went on to say that she had…
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Toronto in January?
I’ve just come back from Toronto where I gave a talk at NetGain 3.0, a one-day conference put on by MRIA. As the title suggests, the focus was online research and the presentations covered all of the usual ground that conferences like this cover. Now I don’t mean that as a knock. I think it’s…