Ray Pointer has initiated a fun little discussion in the NewMR group on Linkedin. The topic is, "Cautionary tales for market researchers" and invites examples of failures of MR to help new researchers "develop a fully rounded awareness" of what we do. The classic (no pun intended) example for most of us is the New Coke fiasco. I've now learned about iSnack2.0. Really! Somebody did it. How can I get hold of one?
It will be interesting to see what else makes the list.