Category: The MR Business
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What’s in a word?
There has been a bit of online buzz lately around what we should call ourselves in the new era now dawning. Should it be Marketing Research or Market Research? It made me wonder in a fanciful sort of way whether we should be thinking about the second word as well. Does Research still fit? So…
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Back to the Future
I have been in a sort of accidental exile from social media since just before I left for Amsterdam. It was a busy week with the Congress, ISO Technical Committee meetings and WAPOR all in the same week with no time left for blogging or even monitoring Twitter. And then an all-too-brief family vacation enjoying…
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Addendum on Internet penetration and privacy expectations
A couple of weeks back I posted some data from an SSI survey in a number of Asian countries in which respondents were asked about the degree to which they agree or disagree with this statement: Companies should be allowed to collect information from social networking sites when it is posted online in a public…
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Privacy:not dead yet
I find it surprising that with all of the online chatter pre, post and during "The Great Privacy Debate" no one seems to have mentioned current happenings with Facebook and Google+. Sooner or later the online privacy debate almost always comes down to the assertion that people don't care about privacy any more, that it's…
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MROC and mobile revenues still unimpressive
I have long advocated that the real test for any new market research method is how well it resonates with clients. Or, in somewhat more crass terms, how much clients are spending on it. Inside Research maintains a number of indices that provide estimates of US revenues by method and the August issue reports on…
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Keep your hands off my PII!
I was on vacation last week and while I was away the debate about research ethics and privacy, especially in the context of social media research, seems to have really heated up. (There is an online panel of worthies on this topic planned for next Monday. If you've not already done so you can get…
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Still another revolution
Sometimes I feel like I'm living in Europe in 1848. Another day, another revolution. I'm not talking about the Arab Spring but about MR and the constant revolutionizing with new and better methods. Today my email offers me the opportunity to learn "How Neuromarketing is Revolutionizing the Market Research Industry." I know a little…
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Is the revolution on hold?
Once a quarter I talk to new employees as part of our company orientation process. I tell them that this is an exciting time to be in MR and a key part of that excitement is the explosion of new methodologies that we have seen over about the last three or four years. I tell…
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Is there a pony in there somewhere?
Last Thursday I was a panelist in an online discussion about mobile. Jeffrey Henning gave a nice balanced summary here. Leonard Murphy, who organized the event, took a more fanciful and argumentative approach in his report on the Green Book Blog. For those of you who missed it and have an hour to burn there…
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Here we go again
That was my first reaction when I read a press release from Gongos Research that starts off by saying, "a new study proves that smartphone-based survey data is statistically comparable to online survey data." (My emphasis added.) I would have been a lot more comfortable with this if instead of "proves" they had said "shows"…