Category: Telephone Surveys
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More data on cell only households
While reports of the death of telephone interviewing continue to be premature it certainly is true that the double whammy of high rates of nonresponse and deterioration of the sample frame due to wireless substitution are serious problems in need of serious solutions. As I've noted in previous posts, current estimates put the percent of…
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No surprise: It just keeps getting worse
The latest numbers on wireless only households as measured by the NHIS have just been released. They now estimate that as of December 2008 20.2 percent of US households have only a wireless telephone. The 2.7 percent increase in the second half of 2008 is the largest six month increase since the NHIS has been…
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I don’t know
I have this assignment of sorts to read an often-cited article by Jon Krosnick and some colleagues titled, "The Impact of 'No Opinion' Response Options on Data Quality," Public Opinion Quarterly, 66:371-403. This is quite timely as I have just finished a bit of empirical research with some colleagues that cites this article, although I…
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More comparisons of Web to other methods
I am finally getting around to wading through the mother lode of academic research noted in an earlier post way back at the beginning of March. The special POQ issue has two articles, one looking at Web versus face-to-face and the other comparing CATI, Web and IVR. The results are not particularly surprising, but it's nice…
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From the frying pan to the fire
The last issue of the International Journal of Market Research has an article by Mike Cooke and some colleagues at GfK describing their attempt to migrate Great Britain's 20 year running Financial Research Survey from face-to-face to online. Despite hard work by some of the smartest people I know in this business and after spending…
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New report on wireless substitution
Kate Harris has pointed out to me that CDC just released a new report on the prevalence of wireless only households in the US, and this time they are providing state level estimates. The variation across states is dramatic to say the least. Oklahoma is estimated to have a whopping 26.2 percent of its households…
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Mobile Research Conference 09 – Day 2
I’m sure you’ve noticed that 3 weeks have elapsed and I’m only day 2. Well, a few things intervened. Though I’d sum up the rest of the conference – which ran the gamut from strong presentations to a fascinating but somewhat tangential soliloquy on response rates – in very simple terms. What did I learn…
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Mobile Research Conference 09
Reg has kindly allowed me to act as a guest blogger. I’m in London at the (first?) Mobile Research Conference, put together by Global Park. About 75 people in attendance, mostly suppliers and academics. Today was the first day and we had 6 sessions ranging from broad keynotes to case studies of specific research projects…
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Increased mobile Web use triggers Web surveys on the move
You have to love the hype. Or maybe not. The title of this post is taken from an email I got this morning from a company in the UK that, you guessed it, wants to do surveys on Web-enabled phones for us. It goes on to say, ” According to a November report by the…
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More on the cost of interviewing cell phones
Pew has just released a new study that confirms some of our own experience on the cost of interviewing respondents on cell phones. Overall the report is about the impact of including cell phones in pre-election polls during the last presidential cycle, but at the end of the report they go into some "practical considerations"…