Category: Respondent Communications

I recently received a postcard from IPSOS to go online and complete a survey for BP.  The instructions were on the back of the postcard.  Click here to see it. I could nitpick on this and point out that unless you know the BP logo you might not understand that this is a survey about…

Lately I’ve been paying more attention to the survey requests that I get.  Here is one that came in mail.  It’s a bit long but has all of the key elements of a good survey request.  Click on to see it full screen.    Of course, I might modify it a bit.  I would not…

The toughest part of a telephone interviewer’s job is getting the respondent to agree to do the survey.  As we have moved into survey modes like Web and mail where there is no interviewer that job of getting respondents to do our survey falls to the solicitation letter or email.  So writing strong and convincing…