Lately I’ve been paying more attention to the survey requests that I get. Here is one that came in mail. It’s a bit long but has all of the key elements of a good survey request. Click on to se
e it full screen.
Of course, I might modify it a bit. I would not lead with all of that talk about health care costs because some people might stop reading expecting that it’s a fund raising letter. So I would put the survey stuff from the second paragraph up in the first paragraph, right after the first sentence. But I still think this is a good strong letter and there is much here to emulated.
