The Survey Geek

Author: RegBaker

  • What about B2B?

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    RegBaker
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    Virtually all of the chatter across the industry these last three years or so about panel data quality has been focused on consumer sample.  Those of us who don't do a whole lot of online consumer work have now begun to wonder, what about B2B?  Is there a data quality problem there as well and,…

  • Cell only households continue to rise

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    RegBaker
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    CDC has just updated its estimate of cell only households from the National Health Interview Survey.  For those of you not paying attention, this is pretty much the gold standard for tracking the growth of cell only households.  CDC now reports that as of June of 2009, 22.7 percent of US homes have at least…

  • It’s all relative

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    RegBaker
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    Yesterday, for the first time in many months, I visited my local audio store to check out the latest equipment and to see how they've been weathering the recession.  When I asked how business had been the owner told me that last year people were saying, "Flat is the new up." He says that this…

  • More data on cell only households

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    RegBaker
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    While reports of the death of telephone interviewing continue to be premature it certainly is true that the double whammy of high rates of nonresponse and deterioration of the sample frame due to wireless substitution are serious problems in need of serious solutions. As I've noted in previous posts, current estimates put the percent of…

  • If we knew what we were doing

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    RegBaker
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    At one point yesterday my wife showed me a wall plaque in a Signals catalogue with a quote from Einstein that read, “If we knew what we were doing it wouldn’t be called research.”  For some reason, it struck a chord.  And then this morning I was reading a review of the new Malcolm Gladwell…

  • Let’s hear it for conventional wisdom!

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    RegBaker
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    The post begins, "Contrary to conventional wisdom, U.S. consumers age 65 and older are most likely to shop online (77%). Consumers ages 45-64 and ages 30-44 follow at 71% with those ages 18-29 at 70%, a new report finds."  So 77%of persons aged 65 or older shop on line?  That's especially astounding because by most…

  • Clients say the darndest things

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    RegBaker
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    For the past couple of weeks I have been mulling Stan Sthanunathan's remark at the IIR conference in Las Vegas reported as "quality doesn't matter."  I've also been getting reactions from friends and colleagues around the industry.  They vary from "I'm glad we don't work for Coke" to "How should this impact our strategy" with…

  • Clarification on the MR “exemption” to Do Not Call

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    RegBaker
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    A self-described "devoted reader" has sent me a private message reminding me that the status of the US MR industry relative to Federal Do Not Call legislation is not "exempted."  That would imply a specific exemption in the law which is incorrect.  MR simply is not included.   While operationally there's not much difference, the legal…

  • The third rail of Resarch

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    RegBaker
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    Jeffrey Henning did such a nice job of blogging the ESOMAR Online Research Conference that I recommended his blog in a previous post.  But I've just read his summary piece on communities and worry that he has missed a key point, one that I tried to stress in no uncertain terms in my closing remarks. …

  • Social media vid

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    RegBaker
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    I've gotten a few queries asking about the video we showed at the beginning of the ESOMAR Online Conference last week in  Chicago.  You can see it here.