The post begins, "Contrary to conventional wisdom, U.S.
consumers age 65 and older are most likely to shop online (77%).
Consumers ages 45-64 and ages 30-44 follow at 71% with those ages 18-29
at 70%, a new report finds." So 77%of persons aged 65 or older shop on line? That's especially astounding because by most estimates only about 45% of persons 65 and older are online. And presuming this study was done online (the post doesn't offer that detail) we need to also accept the reasoning that seniors on somebody's online panel are just like all online seniors in their use of the Internet.
Someone (The Cable and Telecommunications Association for Marketing) is actually selling this stuff! One only hopes that nobody is buying it.