The Survey Geek

Author: RegBaker

  • Social Desirability for Dummies

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    Courtesy of PETA and BIZARRO.COM

  • So this is what it’s come to

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    Like a lot of us in MR I belong to a panel or two.  Just professional curiosity. My day job pays me enough so I can get by.   I have found two invitations in my inbox on a Saturday afternoon and since they are B2B I have clicked through to the first one.  I…

  • CASRO Panels Finale

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    Back again at CASRO Panels. The afternoon is dedicated to survey routers. As this has unfolded it’s clear to me that it is the perfect way to end to the conference. It’s the logical endpoint. So let’s go back to the beginning and note that there seem to be four overriding themes to this conference.…

  • CASRO Panels Conference – Day 2

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    Back at CASRO Panels for another day. First speaker was to be Joel Rubinson from ARF but he has sent his number two, Ray Pettit. He began by reviewing the major findings from the Foundations of Quality project: There are lots of variations in results among panels. In other words, results on a study will…

  • CASRO Panels Conference — Day 1

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    I’m blogging from the CASRO Panels Conference in New Orleans.  (#caspan on Twitter)This is the third year for this event and based on the program it could be the strongest year yet.   And make no mistake about it; this conference takes its title seriously.  The sessions are overwhelming focused on the quality challenges that the…

  • OMG!

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    Last week a colleague sent me this ad and suggested that it was the worst MR ad ever.  At least the guy is not in one of those big African cooking pots. Then today I opened up the latest issue of Research and found this: So there is a contender.  But it makes you wonder…

  • Babies and bath water

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    The current issue of Research World has some nice pieces and I was especially struck by Simon Chadwick’s editorial, “Doing more with less.”  Simon is as shrewd an observer of this industry as anyone, so it’s always interesting to see what he has to say.  In this particular case I wouldn’t say that I disagree…

  • Practice makes perfect

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    This is something of an unplanned follow-up to my last post.  While catching up on my reading I came across an interesting article in the winter issue of POQ by LinChiat Chang and Jon Krosnick reporting on a neat little study that compares responses from a telephone RDD sample, an online panel recruited by RDD…

  • Just a little whining

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    A couple of weeks back Research asked a number of industry wise men and women to pick one word to sum up MR in 2010.    Jeffrey Henning chose “probability.”  He goes on to say, “What ‘subprime lending’ was to the financial industry, ‘access panel’ was to the market research industry.”   He then references the Yeager…

  • One bad tweet

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    Earlier in the week a friend forwarded on to me that silly one bad Twitter tweet post from last November claiming that a negative tweet about a brand causes it to lose 30 customers.  I wish I had that kind of power because there are some companies out there I'd like to cause some major…