Author: RegBaker
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Plus ca change
In the current issue of Research Business Report Bob Lederer muses on one of his favorite topics, online panel quality, and, at the risk of oversimplifying, seems to say that after lots of industry-wide soul searching it's now time for some action. He concludes by saying, "I suspect that 2010 will be all about tests…
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You can thank me later
Back in January I commented on a piece by Chang and Krosnick that had been published in Public Opinion Quarterly. Shortly thereafter I got an email from Michelle Rawling at POQ telling me that they had unlocked the article so that non-subscribers could get access to the whole piece. Here is the link. She also…
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Mobile Research Conference 2010 – Final Thoughts
Reflecting back over the last couple of days I'm finding four takeaways. But first, I think we need to do a better job of distinguishing between what one presenter called "the audio channel" versus other forms of mobile data collection, mostly by Web. It seems that when most people say "mobile" they mean the latter,…
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Mobile Conference is done!
Now for the afternoon session. Tim Macer is chairing another panel. He has set the bar pretty high in the last panel so it will be interesting to see if he can clear it again. His panel is Richard Windle (again); Nick Lane from Mobile Squared; Linda Neville from Coke (again); and Tanja Pferdekamper from…
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Mobile Conference Morning Session Finale
A new group of presentations is starting with the first presenter being Klaus Dull from Pretioso. His topic is sales force integration in pharma. He has started by talking about the challenges: Standard platforms are elusive. Blackberry is something of a business standard but we are seeing more and more Android-based devices. Connectivity is key…
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More Mobile Conference
Back for another day at the Mobile Research Conference. The buzz around the coffee room while we were waiting to start seems to be that some good ideas were tossed around yesterday but no clear themes. There is a hope that today things will crystallize a bit more. One has a right to expect that…
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Mobile Conference end of day
Back for the second session. We are hearing from Peter Lynne and Olena Kaminska from the University of Essex. They are going to talk about survey error (the old TSE again) in mobile research. This is more focused on interviewer administered surveys rather than Web surveys on smartphones. Olena has started by showing the potential…
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Mobile Conference Launch
As promised, I am blogging the Mobile Conference. I should note before I start that last year a colleague attended and his posts are here and here. And I apologize for the typos in advance. There look to be 75 to 100 of us in the room but people keep streaming in. The room is…
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Mobile Research Conference 2010
I've come to London to attend the Mobile Research Conference. My goal is figure out whether mobile has a place in my business any time soon. We've been calling mobile phones to overcome coverage problems for a few years now but I keep wondering whether there is more there that I'm missing. Or is it…
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Sometimes close counts in more than horseshoes
Ah, when bloggers argue. It all started with a cry of anguish from lovestats about representative samples being “100% unattainable.” At some point I gather that Ray Poynter told us that “online quant is busted,” although that’s just hearsay on my part. Now Jeffrey Henning has weighed in and reasoned down to the conclusion that…