Author: RegBaker
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ISO Certified Companies Surge in Honimichl Top 50!
The title of today's post is a prediction. That's also how Tom Anderson starts a post on his blog under the title, "CASRO ISO Certification Fails!" Here I pause, as the newsies do, to disclose that I am a member of the CIRQ Advisory Board—the nonprofit that CASRO set up to manage the ISO certification…
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What is Address Based Sampling?
In the previous post I talked about Address Based Sampling. It caused a couple of people to write and ask what I was talking about. There was a similar discussion on AAPORNet which is a closed list, and so I could not simply cross post. Below is an excerpt from the AAPORNet thread. It was…
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Where is our Copernicus?
I was at the AAPOR Conference in Chicago most of last week and while I had planned to do some blogging it was hard given the sheer overwhelming amount of information, opinions, and data being shared. (And besides, Jeffry Henning was there pounding out posts on his shiny new iPad so I am confident the…
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Yawn
The latest report from CDC on cell phone use came out last week and it's more of the same. The latest data show that as of December, 2009, 24.5 percent of US households now have only a cell phone. No landline. Households with a landline but report taking most of their calls by cell is…
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Two interesting posts: one thoughtful and one practical
First, some thoughts on the Insites Consulting blog about the market researcher of the future. Worth pondering. Then there is this press release that leads to the just-completed ESOMAR guidelines for doing research via cell phone. Good summary of best practices.
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Does the offline population matter?
As some readers may know I recently chaired an AAPOR Task Force that looked at online panels. We just released our report a few weeks back. One of the issues we struggled with a bit was settling on a reasonably accurate estimate of the percent of the US population that is online and therefore reachable…
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A recommendation
One of the links over there on the right is to useit.com where usability guru Jakob Nielsen regularly holds forth on usability issues of all kinds. You can sign up to get regular email alerts to his Alert Box feature and it's one of these recent alerts that caused me to write this post. At…
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Comparing apples
As some readers of this blog may already know, AAPOR recently released a report on online panels that was written by a task force that I chaired. One of its conclusions is that “researchers should avoid nonprobability online panels when one of the research objectives is to accurately estimate population values.” In other words, we…