Tag: Social Media
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Are social networks overrated?
There is an interesting report this morning on a study by Harris Interactive that looks at the influence of various sources of information on consumer purchase decisions. Before I get to the most surprising finding I should note that while the press release does not say the study was done online I am assuming that…
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Sometimes I am slow to catch on
I've been on vacation and literally the last thing I did before I left was to read a piece in IJMR by Martin Oxley and Brendan Light titled, "Research 2.0: engage or give up the ghost?" As I mulled it over on the way to the airport it dawned on me that this mixed bag…
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Yes, but . . .
Catching up on some things that have been sitting around my inbox I came across this little tidbit from the Q&A part of a Peanut Labs Webinar in which the company pitched its social network sample product. Someone asked, "How do you ensure "Representative" sample from these social media outlets. I was more than a…
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Certainly intriguing and maybe a transformation
Arguably the most interesting session at last week's WARC Online Research Conference was led by Joel Rubinson from the ARF. Over about the last year or so he has been involved in ongoing dialogue with major clients about their frustration with MR. They see us as unable to paint the big picture in a compelling…