Tag: Mobile Phones
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Here we go again
That was my first reaction when I read a press release from Gongos Research that starts off by saying, "a new study proves that smartphone-based survey data is statistically comparable to online survey data." (My emphasis added.) I would have been a lot more comfortable with this if instead of "proves" they had said "shows"…
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Can we really do two things at once?
Like most research companies mine now routinely includes cell phones in our telephone samples. Best practice requires that before we interview someone on a cell phone we determine if it's safe to do the interview. If, for example, the respondent is driving a car we don't do the interview. Yesterday someone asked me if it…
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Waiting for mobile
My morning email update from Warc includes one of those breathless headlines, "Germany takes to mobile web." The teaser goes on to tell us that "the number of German consumers accessing the mobile internet has almost doubled during the last 12 months." Clicking through to the full item there is a reference to a report…
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For those mobile users sneaking into Web surveys
AAPOR's online journal Survey Practice continues to be one of my favorite places to go for quick updates on the latest methodological research. To wit, the December issue has a nice little piece by Mario Callegaro on mobile users who perhaps unexpectedly show up to take an online survey designed for administration via a laptop…
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Mobile Research Conference 2010 – Final Thoughts
Reflecting back over the last couple of days I'm finding four takeaways. But first, I think we need to do a better job of distinguishing between what one presenter called "the audio channel" versus other forms of mobile data collection, mostly by Web. It seems that when most people say "mobile" they mean the latter,…
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Mobile Conference is done!
Now for the afternoon session. Tim Macer is chairing another panel. He has set the bar pretty high in the last panel so it will be interesting to see if he can clear it again. His panel is Richard Windle (again); Nick Lane from Mobile Squared; Linda Neville from Coke (again); and Tanja Pferdekamper from…
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Mobile Conference Morning Session Finale
A new group of presentations is starting with the first presenter being Klaus Dull from Pretioso. His topic is sales force integration in pharma. He has started by talking about the challenges: Standard platforms are elusive. Blackberry is something of a business standard but we are seeing more and more Android-based devices. Connectivity is key…
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More Mobile Conference
Back for another day at the Mobile Research Conference. The buzz around the coffee room while we were waiting to start seems to be that some good ideas were tossed around yesterday but no clear themes. There is a hope that today things will crystallize a bit more. One has a right to expect that…
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Mobile Conference end of day
Back for the second session. We are hearing from Peter Lynne and Olena Kaminska from the University of Essex. They are going to talk about survey error (the old TSE again) in mobile research. This is more focused on interviewer administered surveys rather than Web surveys on smartphones. Olena has started by showing the potential…
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Mobile Conference Launch
As promised, I am blogging the Mobile Conference. I should note before I start that last year a colleague attended and his posts are here and here. And I apologize for the typos in advance. There look to be 75 to 100 of us in the room but people keep streaming in. The room is…