Tag: Mixed Mode
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Where is our Copernicus?
I was at the AAPOR Conference in Chicago most of last week and while I had planned to do some blogging it was hard given the sheer overwhelming amount of information, opinions, and data being shared. (And besides, Jeffry Henning was there pounding out posts on his shiny new iPad so I am confident the…
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I don’t know
I have this assignment of sorts to read an often-cited article by Jon Krosnick and some colleagues titled, "The Impact of 'No Opinion' Response Options on Data Quality," Public Opinion Quarterly, 66:371-403. This is quite timely as I have just finished a bit of empirical research with some colleagues that cites this article, although I…
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More comparisons of Web to other methods
I am finally getting around to wading through the mother lode of academic research noted in an earlier post way back at the beginning of March. The special POQ issue has two articles, one looking at Web versus face-to-face and the other comparing CATI, Web and IVR. The results are not particularly surprising, but it's nice…
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From the frying pan to the fire
The last issue of the International Journal of Market Research has an article by Mike Cooke and some colleagues at GfK describing their attempt to migrate Great Britain's 20 year running Financial Research Survey from face-to-face to online. Despite hard work by some of the smartest people I know in this business and after spending…
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Lying about satisfaction?
Back in September I described a WSJ piece that reported on a set of findings from Harris Interactive suggesting that social desirability operates more widely than perhaps I had thought. Nonetheless, I was not convinced that it was an especially significant concern for customer satisfaction surveys. Turns out, I might be wrong about that We…
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More on Social Desireability
Last week I sat through a very large panel discussion at a CASRO meeting and heard a lot of industry people express their views on the pressing problem of declining respondent cooperation. There was, of course, discussion about online as well as mixed-mode and there was no shortage of people prepared to argue that online…
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Scales Can Be Problematic in Mixed Mode Studies
This interesting problem showed up in my office this morning. A while back we did a large Web study with physicians that used an extensive battery of seven point scales. More recently, we completed a telephone study using the same battery with a similar population, but we are seeing somewhat different results. Mean scores on…
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How would you rate your health right now?
This is a question we are fond of asking, and it has emerged as a major focus as we look to migrate healthcare-related telephone studies to the Web. The full question looks like this: How would you rate your health right now? Excellent Very good Good Fair Poor When we did you full-fledged test of…
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Mode Effects: Part Two
Arguably the biggest difference between Web surveys and phone surveys is the absence of an interviewer. (There’s also that visual vs. aural stuff, but more on that in another post.) And when people see evidence of Web studies producing different results than phone surveys they often jump to "social desirability" as an explanation. The theory…
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Mode Effects: Part One
It is a well established principle in survey research that the same question asked in different survey modes (e.g., telephone vs. Web, face-to-face vs. telephone, interviewer-administered vs. self-administered, etc.) will sometimes elicit a different pattern of responses. This issue of mode effects is a complicated one and it has now emerged as a major point…