No sooner had I finished my last post suggesting that perhaps the industry was focusing on the wrong things relative to panel data quality than into my inbox came a call for papers for the next ESOMAR Panels Conference. Of particular relevance is this section of the call:
The research industry as a whole is at the edge of a new era where clients and providers are looking for partnerships to invest in the future of business. At the same time, facts are showing us that a decreasing number of clients view online research as a valuable decision-making tool… Has the online panel industry been too absorbed by its own issues and lost perspective? Time to zoom out and look at the bigger business spectrum whilst pushing for internal excellence!
What can I say other than, "Well said!"