Category: Web Surveys
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Big Brother Watching
I’m here at the CASRO Panels Conference and have just heard an interesting paper by Jeff Miller from Burke and Andrew Jeavons from Nebu. They were inspired by the work of Bateson, Nettle, and Roberts (2006) showing that posting sets of eyes in a university lounge increased the generosity of faculty members depositing money in…
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The Changing Panel Landscape
Over the last couple of weeks I have been in two different forums where there was heavy discussion about panel quality and the future of online research. The first of these was the ESOMAR Panels Conference which, despite being in the US, had mostly Europeans presenting. The second was the Respondent Cooperation Forum, the same…
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Engaging Respondents
I spent two and half days this week at the ESOMAR Congress, a gathering of something like a thousand market researchers from over 70 countries. Use of cool gadgets in Web surveys was once again high on the agenda, this time with papers from Harris Interactive and Vision Critical. The gadgets were of the usual…
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Fascinated with Gadgets
I’ve spent the last two days at the Association for Survey Computing’s conference they’ve called Challenges of a Changing World. One continuing theme from the earlier workshop on the Interview of the Future is the use of more interactive features in Web surveys. On the one hand, you might think that it’s about time. Almost…
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Final Post on “Envisioning the Interview of the Future”
In addition to a lot of fascinating discussion today about avatars, social presence in the interview situation, deception in online and offline communications modes, voice recognition, and "video mediated communications" I collected some interesting observations. Well, interesting to me. In no particular order: When it comes to all of these new and complex technological innovations…
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Envisioning the Survey Interview of the Future
This is the name of workshop I am attending today at the University of Southampton in the UK. It is a gathering of 20 or so survey methodologists, communications researchers, technology types, and just plain researchers—public and private sector. The basic theme is this: the general trends in the real world are toward “self-administered” technologies…
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Mail to Web?
We are crafting a response to an RFP that contemplates transitioning a mail study to the Web. I’ve been asked the question, "What kinds or problems might we encounter?" Tough question. I am hard pressed to think of studies I’ve seen that take a good, systematic view of the issue. So mostly, I am guessing. …
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“The Narrow Path Betweeen Science and Entertainment”
The quote in the title is from a presentation I heard at GOR by Holger Lütters from a German company called webAHP. His general point was that online surveys are mostly pretty boring affairs, that it shows in the relatively high levels of satisficing we sometimes see, and therefore we need to do more to…
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The Perils of Going from Phone to Web
One of our Energy clients recently found herself in a tough spot. We have been doing their customer sat research for years and putting those results in the context of our benchmarking studies to show how they rank compared to other similar utilities. All of this work has been done by phone. Now along comes…
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Left/Right or Right/Left: Does It Matter?
The third and last issue that Mick and I took up was location of the navigation buttons. The MSI standard has been to put the Next button on the left and the Previous button on the right. We do this for three main reasons: Web users tend to read the page with a left side…