The Survey Geek

Category: Mobile Phones

  • Ying versus yang

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    RegBaker
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    NCHS just released the latest data on US wireless only households. The relentless march continues and as of December, 2011, a whopping 34% of US households have only a wireless telephone. To put it another way, you can only hope to reach about two-thirds of the US population when only calling landline telephones. Clear evidence,…

  • Truth in texting

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    RegBaker
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    I admit that I've never been much of a fan of SMS surveys. Too many limitations to do anything meaningful. Once Nathan Eagle started showing up at conferences and talking about his experiences with SMS in developing countries, especially in Africa, I could see a niche. That is, if you can call accessing two billion…

  • Is mobile finally ready for takeoff?

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    RegBaker
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    Not that I claim to have read them all, but the one thing that most of the year end MR prognosticators seem to agree on is that 2012 will be the year in which mobile finally takes off. But will that takeoff be more reminiscent of the Wright brothers or the Saturn V? Larry Gold…

  • MROC and mobile revenues still unimpressive

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    RegBaker
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    I have long advocated that the real test for any new market research method is how well it resonates with clients. Or, in somewhat more crass terms, how much clients are spending on it. Inside Research maintains a number of indices that provide estimates of US revenues by method and the August issue reports on…

  • MROCs and mobile

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    RegBaker
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    Earlier in the week someone sent me what I take to be a marketing piece from Communispace called "Connecting with Connected Consumers." Its purpose seems to be to describe how mobile might be used in the MROC context to add a new dimension of insight. Two things struck me about the piece. First, they report…

  • Mobile apps or HTML5?

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    RegBaker
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    One of the inside baseball debates about mobile is whether it will be driven by apps or web browsing and HTML5. At first blush it would seem that the cost of developing, certifying, and maintaining apps across mobile platforms would give a clear edge to HTML5 with its enhanced offline browsing and (forgive me) flash-like…

  • How to write a mobile research pitch piece

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    RegBaker
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    I've not always been kind to mobile in some of my posts. It's not that I have a problem with it or don't expect it to become an interesting and important part of how we do research at some still undefined time in our future. It's the hype that gets me. That hype mostly follows…

  • Two cheers for mobile: MRMW 2011

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    RegBaker
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    I spent two days this week in suburban Atlanta at Market Research in the Mobile World 2011 (MRMW 2011), a conference as its name suggests (almost) totally focused on mobile research. It had an imposing agenda with a whopping 29 presentations all in the same room over two days. The presentations were grouped into four…

  • Is there a pony in there somewhere?

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    RegBaker
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    Last Thursday I was a panelist in an online discussion about mobile. Jeffrey Henning gave a nice balanced summary here. Leonard Murphy, who organized the event, took a more fanciful and argumentative approach in his report on the Green Book Blog. For those of you who missed it and have an hour to burn there…

  • Waiting for mobile

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    by

    RegBaker
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    Just about a year ago I wrote a post I called "Waiting for mobile" that somehow never made it online. The genesis of that post was a graphic I'd seen from allaboutsymbinan.com that was built from comScore data. The data seem to say that while smartphone use was rising rapidly, most of their owners were…