Category: Miscellaneous
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WARC Online Conference Report
What follows is a post-hoc edited version of my attempt to blog the WARC Online Conference, subtitled Now & Next 2011, in London on Tuesday. It was chaired by Mike Cooke from GfK who gave us one of those insightful overviews that he always gives when he chairs one of these things. He always manages…
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Let’s hear it for poor taste!
An early entrant in The Most Tasteless MR Advert of 2011 contest. From a previous winner.
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TSE explained
I’ve been giving my share of presentations lately about the work of the AAPOR Online Panels Task Force, some of them to interested parties outside of the standard AAPOR constituency. Early on I always mention that we organized our literature review around the Total Survey Error Model (TSE) and I’ve learned that not everyone is…
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Are we there yet?
The August issue of Inside Research has one of their periodic reports from their Buyer's Roundtable. The August topic: Will Listening Trump Asking? The answer seems to lie somewhere between 'Maybe Someday' and 'Probably Not.' Since this is a qual group of N=25 I'll go right to some verbatims: "The nature of the data does…
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Staying connected to reality
I spent the better part of the last three days sitting in a room with representatives from research associations in 10 countries going through the ISO 20252 section by section if not word by word. We had two overarching goals: (1) to make the standard independent of any specific data collection technology and (2) to…
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Two interesting posts: one thoughtful and one practical
First, some thoughts on the Insites Consulting blog about the market researcher of the future. Worth pondering. Then there is this press release that leads to the just-completed ESOMAR guidelines for doing research via cell phone. Good summary of best practices.
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Does the offline population matter?
As some readers may know I recently chaired an AAPOR Task Force that looked at online panels. We just released our report a few weeks back. One of the issues we struggled with a bit was settling on a reasonably accurate estimate of the percent of the US population that is online and therefore reachable…
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Comparing apples
As some readers of this blog may already know, AAPOR recently released a report on online panels that was written by a task force that I chaired. One of its conclusions is that “researchers should avoid nonprobability online panels when one of the research objectives is to accurately estimate population values.” In other words, we…
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Clarification on the MR “exemption” to Do Not Call
A self-described "devoted reader" has sent me a private message reminding me that the status of the US MR industry relative to Federal Do Not Call legislation is not "exempted." That would imply a specific exemption in the law which is incorrect. MR simply is not included. While operationally there's not much difference, the legal…