Category: Cell Phones
-
Two cheers for mobile: MRMW 2011
I spent two days this week in suburban Atlanta at Market Research in the Mobile World 2011 (MRMW 2011), a conference as its name suggests (almost) totally focused on mobile research. It had an imposing agenda with a whopping 29 presentations all in the same room over two days. The presentations were grouped into four…
-
Waiting for mobile
Just about a year ago I wrote a post I called "Waiting for mobile" that somehow never made it online. The genesis of that post was a graphic I'd seen from allaboutsymbinan.com that was built from comScore data. The data seem to say that while smartphone use was rising rapidly, most of their owners were…
-
Cell phone data quality
My first taste of a methodological imbroglio was 25 years ago and involved the introduction of CAPI (computer-assisted personal interviewing). There was widespread speculation that interviewers using laptops for in-person interviewing might lead to unforeseen impacts on data quality. Empirical research taught us that we needn't worry and so CAPI became the standard. More recently…
-
Can we really do two things at once?
Like most research companies mine now routinely includes cell phones in our telephone samples. Best practice requires that before we interview someone on a cell phone we determine if it's safe to do the interview. If, for example, the respondent is driving a car we don't do the interview. Yesterday someone asked me if it…
-
Waiting for mobile
My morning email update from Warc includes one of those breathless headlines, "Germany takes to mobile web." The teaser goes on to tell us that "the number of German consumers accessing the mobile internet has almost doubled during the last 12 months." Clicking through to the full item there is a reference to a report…
-
The relentless march of cell-only households
NHIS has released the latest estimates of wireless-only households in the US and, to almost no one's surprise, the steady increase continues. As of June 30, 2010 26.6 percent of US homes had only a telephone, a sharp increase of 2.1 percentage points since December of 2009. Another 15.9 percent of homes report that they…
-
For those mobile users sneaking into Web surveys
AAPOR's online journal Survey Practice continues to be one of my favorite places to go for quick updates on the latest methodological research. To wit, the December issue has a nice little piece by Mario Callegaro on mobile users who perhaps unexpectedly show up to take an online survey designed for administration via a laptop…
-
So much for robopolls
For about the last week or so I have been getting regular calls on my home answering machine from Governor Mike Huckabee whom I gather is once again running for President. While it seems to be the Governor's voice it also is a recording inviting me to do a survey by IVR. Somewhere back in…
-
Where is our Copernicus?
I was at the AAPOR Conference in Chicago most of last week and while I had planned to do some blogging it was hard given the sheer overwhelming amount of information, opinions, and data being shared. (And besides, Jeffry Henning was there pounding out posts on his shiny new iPad so I am confident the…
-
Yawn
The latest report from CDC on cell phone use came out last week and it's more of the same. The latest data show that as of December, 2009, 24.5 percent of US households now have only a cell phone. No landline. Households with a landline but report taking most of their calls by cell is…