The Survey Geek

Author: RegBaker

  • CASRO Online – Part 3

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    The afternoon session has launched and we are going to be hearing about the data privacy issues inherent in data integration. Presenters are from J.D. Power and SSI. They did a multi-mode study (online panel, web intercept, and RDD) in three counties – US, China, and India. They have done a nice little review of…

  • CASRO Online – Part 2

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    Back at CASRO. First up is Craig Overpeck and he's going to talk about ISO. I'm a huge ISO fan and have blogged about it many times. I'm going to let this opportunity to do it again pass. Now there is a panel of mostly former Harris Interactive employees who are going to talk about…

  • CASRO Online – Part 1

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    I'm at the CASRO Online Conference in San Francisco. This is one of my favorite conferences because it's all about people trying to make things work. It's generally not about grand pronouncements and dire warnings about the future. It's a conference that features people doing research on research, running experiments, and trying to solve the…

  • Sir Martin on crowdsourcing of ads

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    The March issue of The Harvard Business Review has in interview with Martin Sorrell.  At one point the interviewer asks whether crowdsourced ads and algorithms are the future model of advertising.  Sir Martin’s response is interesting: You are tapping into the knowledge and the information of people all over the world.  That’s fantastic. And the…

  • Big data — not so scary

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    I’ve been reading Nate Silver’s The Signal and the Noise.  It’s not the sort of book I normally would read, but since Nate kept me from a jumping off a tall building during the last election I felt I owed him the $27.95.  Given Nate’s record predicting election outcomes you might think this is a…

  • Faster is better

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    It’s the college basketball season and that means yours truly is spending way too much time in front of his TV.  One of the more annoying commercials that gets repeated over and over is this one by AT&T, driving home the message that faster is better.  At least on your iPhone.  It’s a sort of…

  • Let’s do better with mobile design

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    One of the ironies of mobile MR is that after almost a decade of increasing the clutter on online questionnaire screens with gadgets and images in the name of increasing engagement we now are faced with a platform were less really is more.  This point is driven home by Mobile Usability, a new book by…

  • About those 2013 predictions

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    Like it or not, the MR prediction season is upon us. For the most they will look eerily like last year and, in many cases, the year before that. A couple of weeks back on the heels of the Mayan bust I read a piece (unfortunately, I can’t remember where) describing how people respond when…

  • Lie down with dogs, get up with fleas

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    Brian Singh has a post over on GreenBook that gives us his take on a recent conference where a group of venture capitalists shared their views on the investment opportunities in MR as it grapples with its future.  I didn’t find most of what Brian reported to be surprising; it’s pretty much the standard stuff…

  • Measuring the right stuff

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    A few weeks back I saw a post by online usability specialist Jakob Nielsen titled, “User Satisfaction vs. Performance Metrics.”  His finding is pretty simple: Users generally prefer designs that are fast and easy to use, but satisfaction isn't 100% correlated with objective usability metrics.  Nielsen looked at results from about 300 usability tests in…