The Survey Geek

Author: RegBaker

  • Vendors say the darndest things

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    RegBaker
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    Today I got a promo piece from a global online panel vendor. On the front page they describe their offering as "high quality representative and validated panels in Brazil, Russia, India, China and now Mexico."  According to Internet World Stats the Internet penetration in these countries is 38%, 43%, 7%, 32%, and 27% respectively.  I…

  • Words trump pictures in Web surveys

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    RegBaker
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    Mick Couper really likes pictures. He not only takes a lot of them he also has had an ongoing interest in how incorporating pictures into Web surveys affects how people answer questions. Way back in 2004 he and his colleagues showed that the frequency with which respondents reported certain types of events (shopping, going to…

  • Waiting for mobile

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    RegBaker
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    My morning email update from Warc includes one of those breathless headlines, "Germany takes to mobile web." The teaser goes on to tell us that "the number of German consumers accessing the mobile internet has almost doubled during the last 12 months." Clicking through to the full item there is a reference to a report…

  • Sugging, Internet style

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    RegBaker
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    In the beginning we had Sugging and shortly thereafter came Frugging. (The correct capitalization on these terms has always eluded me.) Mercifully we strayed from this convention when we discovered push polls. The question before us: what should we call what newsmax.com is up to? Here is the deal. They send out survey invitations to…

  • Let’s focus on the third leg

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    RegBaker
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    Kristin Luck writes a column for RBR and for two issues in a row she's worked the worry beads about what she sees as declining interest in online panel data quality. In the current column Kristin draws heavily on a reaction to her first column by Jackie Lorch. Jackie summarizes two legs of the online…

  • Let’s do our homework

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    RegBaker
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    A few weeks back I recommended the special POQ issue on Total Survey Error. One particular article caught my eye, "Satisficing Among Reluctant Respondents in a Cross-National Context." The data for the paper is from the European Social Survey, a high quality face-to-face survey in 30 European countries. The article looks at three constructs of…

  • CASRO Online Conference: Final Thoughts

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    RegBaker
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    I had significant misgivings about going to this conference given its location (Las Vegas) and the fact that I already was committed to speaking in London earlier in the week. But I was glad I went. The WARC Conference was interesting but the focus there was mostly on the so-called NewMR. That's pretty much always…

  • CASRO Online Conference: Day 2

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    RegBaker
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    Day 2 launched with Jeff Miller from Burke (and conference co-chair) giving us a nice summary of the previous day. Then we moved into two presentations looking at differences in sample composition from traditional online panels versus those constructed through online intercepts. This is a really important issue given the current trend among panel companies…

  • CASRO Online Conference: Day 1

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    RegBaker
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    I’m at the CASRO Online Conference: Issues in Panel Management and Online Data Collection. The Twitter hashtag is #casro if you like to follow the blow-by-blow. The conference opened with a keynote by Jacqueline Anderson from Forrester. She said all of the things you would want a keynoter to say to open a conference like…

  • Mobile content is twice as difficult

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    RegBaker
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    The above is the title of a new post this week by Jakob Nielsen. Here is the link: http://www.useit.com/alertbox/mobile-content-comprehension.html. The study he refers to is one that applied the Cloze test to the privacy policies of a number of websites. The key finding: comprehension for iPhone readers is 48% of what is on a PC.…