Tag: Web 2.0
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Where is the insight?
Just prior to the holidays the folks at the Harvard Business Review released the results of a survey that asked 2,100 companies about their use of social media. This finding is especially telling: Nearly two-thirds of the 2,100 companies who participated said they are either currently using social media channels or have social media plans…
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MROCs to the rescue!
A colleague of mine likes to say that real difference between the new MR and the old MR is that the new MR is a lot better at marketing. I thought of that when I saw this item from Research-Live describing the latest marketing push from Communispace. Now I have nothing against these folks or…
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Some marching orders from Neils
Regular readers of this blog (if there are any) know that I have some genuine enthusiasm for Research 2.0 or Connected Research or whatever we call MR in the age of Web 2.0 and social media. Yet I still find it largely undefined, mostly a collection of buzzwords still awaiting a real definition as a…