The Survey Geek

Tag: The New MR

  • Gamification

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    RegBaker
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    I spent much of the last couple of weeks heads down with colleagues finishing up a paper on survey gamification for the ESOMAR Congress. We wanted to test whether the claims made for gamification are born out empirically. Betty Adamou has done a pretty good job of succinctly summarizing the arguments and methods here but…

  • Where is the insight?

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    RegBaker
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    Just prior to the holidays the folks at the Harvard Business Review released the results of a survey that asked 2,100 companies about their use of social media. This finding is especially telling: Nearly two-thirds of the 2,100 companies who participated said they are either currently using social media channels or have social media plans…

  • Ode to the New MR

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    RegBaker
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    Courtesy of John Henry Saxe (1816-1887).                  I.It was six men of Indostan To learning much inclined,Who went to see the Elephant (Though all of them were blind),That each by observation Might satisfy his mind.                  II. The First approached the Elephant, And happening to fallAgainst his broad and sturdy side, At once began…

  • Is “Good Enough” really good enough?

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    RegBaker
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    Earlier in the week I was fortunate to attend and speak at the International Journal of Market Research Methods Forum. It was one of those one-track, everybody in the same room conferences with lots of time to interact. Myself excepted, the speakers and presentations were of uniformly high quality and centered around the theme of…

  • Let’s ban the R word

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    RegBaker
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    While working on a paper over the weekend it suddenly hit me that "necessary but not sufficient" is the perfect way to describe the whole array of techniques that have emerged over the last few years in the name of improving panel data quality.  Not to be confused with the Goldratt "business novel" (now there's…

  • Social media research absent the hype

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    RegBaker
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     I just sat through an ESOMAR webinar on user-generated content by Niels Schillewaert and Annelies Verhaeghe from Insites.  Nicely done.  It was such a relief to be spared the usual hype about the social media revolution and attendant trashing of traditional research.  They did a great job of showing how what they like to call…

  • MROCs to the rescue!

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    RegBaker
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    A colleague of mine likes to say that real difference between the new MR and the old MR is that the new MR is a lot better at marketing. I thought of that when I saw this item from Research-Live describing the latest marketing push from Communispace. Now I have nothing against these folks or…

  • Just a little whining

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    RegBaker
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    A couple of weeks back Research asked a number of industry wise men and women to pick one word to sum up MR in 2010.    Jeffrey Henning chose “probability.”  He goes on to say, “What ‘subprime lending’ was to the financial industry, ‘access panel’ was to the market research industry.”   He then references the Yeager…

  • If we knew what we were doing

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    RegBaker
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    At one point yesterday my wife showed me a wall plaque in a Signals catalogue with a quote from Einstein that read, “If we knew what we were doing it wouldn’t be called research.”  For some reason, it struck a chord.  And then this morning I was reading a review of the new Malcolm Gladwell…