Tag: Social Media
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Twitter and electoral polling: Not ready for prime time
Last night I chaired a panel at PAPOR on the general subject of social media and the 2012 election. The panelists were Paul Hitlin from PEW and Mark Mellman of the Mellman Group. The topic quickly narrowed to Twitter and the 2012 election. Both panelists had done substantial tracking of Twitter over the course of…
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#Twittersurvey: You knew this was coming
It’s been a big week for Twitter. First came the announcement of the Nielsen deal and this item that seems to say Coke is embracing Twitter surveys in a big way. Expect a stampede to follow. This was inevitable but the timing is curious. Pew tells us that as of May 15% of US adult…
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Using Facebook to predict the yield on 10-year Greek bonds
The graphic below is from the "Correlation or Causation" section in the current issue of Businessweek. I expect there is an ESOMAR paper not far behind.
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Another data point on social media privacy
The buzz about privacy protections in social media research has fallen off some since August's Great Privacy Debate. That doesn't mean the issue is settled by any means, only that the professional and trade associations who have been driving the debate have taken the feedback they've gotten and to one degree or another are back…
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“Twitter is outdirectedness cubed.”
My wife is a borderline obsessive reader of the New York Times. When she gets behind certain sections of it pile up around the house. But in the end all of it gets read. Some of it she clips and puts on my desk where it also piles up but in the end all of…
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Where is the insight?
Just prior to the holidays the folks at the Harvard Business Review released the results of a survey that asked 2,100 companies about their use of social media. This finding is especially telling: Nearly two-thirds of the 2,100 companies who participated said they are either currently using social media channels or have social media plans…
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Ode to the New MR
Courtesy of John Henry Saxe (1816-1887). I.It was six men of Indostan To learning much inclined,Who went to see the Elephant (Though all of them were blind),That each by observation Might satisfy his mind. II. The First approached the Elephant, And happening to fallAgainst his broad and sturdy side, At once began…
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The problem that won’t go away
A few weeks back I saw this press release from Forrester which is worth quoting at length: "Social networking continued to grow over the past year . . . The number of people who joined social networks increased by 11 percent in Europe, 18 percent in metro China, and 11 percent in Australia. By comparison,…
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“Facebook politicians are not your friend”
I am a huge fan of New York Times columnist Frank Rich. His column is the first place I go every Sunday morning and sometimes late Saturday night when you can get his Sunday column early online. On the other hand, I am whatever the opposite is of a fan of Malcolm Gladwell whose books…
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It works!
I was hoping this story describing the use of Twitter to track public sentiment on important public policy issues and predict election results would die a quiet death. It seemed to have done just that until Robert Bain dug it back up in this month's issue of Research. A close reading of the study shows…