Tag: Political Polling

What follows is a post-hoc edited version of my attempt to blog the WARC Online Conference, subtitled Now & Next 2011, in London on Tuesday. It was chaired by Mike Cooke from GfK who gave us one of those insightful overviews that he always gives when he chairs one of these things. He always manages…

I’ve been giving my share of presentations lately about the work of the AAPOR Online Panels Task Force, some of them to interested parties outside of the standard AAPOR constituency. Early on I always mention that we organized our literature review around the Total Survey Error Model (TSE) and I’ve learned that not everyone is…

The August issue of Inside Research has one of their periodic reports from their Buyer's Roundtable. The August topic: Will Listening Trump Asking? The answer seems to lie somewhere between 'Maybe Someday' and 'Probably Not.'  Since this is a qual group of N=25 I'll go right to some verbatims: "The nature of the data does…

First, some thoughts on the Insites Consulting blog about the market researcher of the future.  Worth pondering.  Then there is this press release that leads to the just-completed ESOMAR guidelines for doing research via cell phone.  Good summary of best practices.

As some readers may know I recently chaired an AAPOR Task Force that looked at online panels. We just released our report a few weeks back. One of the issues we struggled with a bit was settling on a reasonably accurate estimate of the percent of the US population that is online and therefore reachable…

As some readers of this blog may already know, AAPOR recently released a report on online panels that was written by a task force that I chaired. One of its conclusions is that “researchers should avoid nonprobability online panels when one of the research objectives is to accurately estimate population values.” In other words, we…

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