Tag: MobileMR
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Whither mobile?
I spent two days last week in Chicago at Market Research in the Mobile World (MRMW). I now have been to all four of the North American versions of this event, all the way back to Atlanta in 2011. Last week’s iteration caused me to go back and look at my post about the Atlanta…
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A little theory might help
As best I can remember it was November of 2009 when I first sat through a conference presentation setting out some basic design considerations for mobile research. I can’t imagine how many times since someone has presented essentially the same advice whether from the conference stage, in a corporate white paper, via a webinar, or…
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Pleeezz!
Today’s update from Research-live.com has this headline: Online trackers not optimised for mobile could 'compromise data quality.' It goes on to explain: GMI, which manages more than 1,000 tracking studies, claims that online trackers that haven’t been optimised for mobile platforms may exclude this growing audience, which could lead to a drop in data quality,…
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If You Need to Know What’s Legal, You’re Already on the Losing Path
This is the second and final post from Michael Link on location. Privacy and ethics concerns in research are not new, but they have taken on considerably higher visibility in our 24/7 news world as researchers test the bounds of new measurement approaches. At a recent symposium on Leveraging Location hosted by Nielsen, a panel…
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Leveraging Location: Where Are We?
My buddy, Michael Link, is Chief Behavioral Methodologist at Nielsen. A couple of weeks back he organized a symposium focused on location. I asked him to do a guest post here and this is the first of his two reports. Location can have a strong influence on people’s attitudes and behaviors, but what does the…
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Not much new with mobile
A few weeks back I attended the Market Research in the Mobile World conference in Minneapolis. This was the third in a series of North American conferences (there are events in Europe and Asia as well) that styles it self as “the original, premier event for the Mobile Market Research Industry.” I had been to…
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More research on mobile
Regular readers of this blog (if there are any) may have noticed that I have been a social media no-show for the last couple of months. This was not deliberate; it just sort of happened. But now I am jumping back in and can’t help but wonder whether this NewMR thing isn’t like an American…