Tag: Incentives
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MROCs and mobile
Earlier in the week someone sent me what I take to be a marketing piece from Communispace called "Connecting with Connected Consumers." Its purpose seems to be to describe how mobile might be used in the MROC context to add a new dimension of insight. Two things struck me about the piece. First, they report…
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Balancing risk and reward in survey incentives
The current issue of Survey Practice has an interesting little piece on the use of lottery incentives in online surveys. (Here I quickly point out that the correct terminology should be "sweepstakes" since there are legal issues around anyone but governmental entities running lotteries, but let's not get distracted by that.) In self-administered surveys like…