Tag: Behavioral Science
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“Is it legal?” is not enough
I just posted a link to this Computerworld article on my Twitter feed, but I think it's so important that I have decided to mention it here as well. The article describes the dangers brands are beginning to face with over aggressive big data and data mining practices. The key point is that it's not…
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Is market research for dummies?
A few weeks back I got myself in some trouble with some folks when I posted this piece criticizing the new book, Neuromarketing for Dummies, without having read it. I also received some emails suggesting that the book is better than it sounds and that the authors are not pop science hacks, but people with…
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Thinking fast and slow in web survey design
I am a huge fan of Jakob Nielsen's work on web usability. He has a post out this week–"Four Dangerous Navigation Approaches that Can Increase Cognitive Strain"–that puts web usability into a system 1/system 2 framework. As I've said many times before, I believe that his research on web usaiblity has important implications for web…
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That old seat at the table
Attend an MR conference and chances are good that sooner or later a case of consulting envy will break out. Symptoms include repeated use of phrases such as “seat at the table” and “C-level access.” This is not a new phenomenon; it’s been a pretty steady part of the MR inferiority complex for the almost…
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Neuromarketing for Dummies: a book that knows its target audience
For a couple of weeks now I have been meaning to write a post about behavioral science, or as we seem to want to call it in MR, neuromarketing. I admit to being a skeptic, driven in part by a belief that it is very complex stuff for MR to get its arms around and…