Category: Telephone Surveys
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Cell Phone Only Households and Response Bias
Scott Keeter of the Pew Research Center has an interesting research note in the current issue of Public Opinion Quarterly (Spring, 2006). He looked at whether the exclusion of cell phone only voters from telephone polls for the 2004 elections created any bias in the estimates. The answer: No. He points out that cell phone…
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The State of Telephone Research
"RDD telephone surveys are still the only scientifically valid alternative to face-to-face interviewing." — Michael Battaglia, Abt Associates I’ve just come back from the Second International Conference on Telephone Survey Methodology (aka, TSMII). This was a gathering of the best and the brightest survey methodologists and practitioners to assess the state of telephone interviewing. The…
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Cell Phones
Chet Bowie just sent me a publication from the Committee on National Statistics titled, "How Can We Conduct Telephone Surveys in a Cell Phone Age?" This is a report from a two day meeting of experts in Washington in October. At this point it’s a somewhat reassuring story, although there no doubt is trouble ahead. …
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Prenotification Works!
My friends who make their living doing survey methodology have taught me that the answer to almost every survey methodology question is: "It depends." Having just read how a prenote and $5.00 incentive didn’t do much for the response rate on UM’s Survey of Consumer Attitudes (SCA) I have come across an article in the…
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Response Rate Decline
We all believe that telephone response rates have declined sharply over the last decade but documenting that decline with real numbers has been a bit elusive. For a number of years CMOR did a cooperation rate study but, to be blunt, it was poorly designed and not all that useful beyond the general conclusion that…