The Survey Geek

Category: Social Media

  • It works!

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    RegBaker
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    I was hoping this story describing the use of Twitter to track public sentiment on important public policy issues and predict election results would die a quiet death. It seemed to have done just that until Robert Bain dug it back up in this month's issue of Research. A close reading of the study shows…

  • Social media research absent the hype

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    RegBaker
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     I just sat through an ESOMAR webinar on user-generated content by Niels Schillewaert and Annelies Verhaeghe from Insites.  Nicely done.  It was such a relief to be spared the usual hype about the social media revolution and attendant trashing of traditional research.  They did a great job of showing how what they like to call…

  • MROCs to the rescue!

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    RegBaker
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    A colleague of mine likes to say that real difference between the new MR and the old MR is that the new MR is a lot better at marketing. I thought of that when I saw this item from Research-Live describing the latest marketing push from Communispace. Now I have nothing against these folks or…

  • Guest Post: Social Media Conference Part 2

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    RegBaker
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    Part 2 of my thoughts from the recent IIR Social Media/Communities conference, focused on how communities are being used by the corporate research function in place of, or in addition to, “traditional” methods. As an aside, I used quotation marks above because the notion of “traditional” vs. “next generation” research was a commonplace at the…

  • Guest Post: Social Media Conference

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    RegBaker
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    Reg has generously lent me his way-more-than-140-characters pulpit to share some observations from the recent IIR Social Media/Communities conference in Boston (#SocialC20). This was a merger of 2 prior conferences, one a social media platform user group and one an MR conference. About 80% of participants came from marketing or PR organizations, so the discussion…

  • And Twitter shall save the world

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    RegBaker
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    As you can see over on the right, I tweet. At last count I was following 53 other tweeters and a misguided 237 were following me. I enjoy it and I learn things I likely would not otherwise learn. But there are limits and sometimes the hype is more than I can bear. Today's example…

  • “Facebook has redefined privacy”

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    RegBaker
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    I've heard that said a time or two at MR conferences where social media has been high on the agenda.  But recent struggles with consumer groups and the FTC suggest maybe not as much as Facebook would like.  They have a long and not very positive history of trying to leverage (aka make money off)…

  • One bad tweet

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    RegBaker
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    Earlier in the week a friend forwarded on to me that silly one bad Twitter tweet post from last November claiming that a negative tweet about a brand causes it to lose 30 customers.  I wish I had that kind of power because there are some companies out there I'd like to cause some major…

  • It’s all relative

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    RegBaker
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    Yesterday, for the first time in many months, I visited my local audio store to check out the latest equipment and to see how they've been weathering the recession.  When I asked how business had been the owner told me that last year people were saying, "Flat is the new up." He says that this…

  • Social media vid

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    RegBaker
    in

    I've gotten a few queries asking about the video we showed at the beginning of the ESOMAR Online Conference last week in  Chicago.  You can see it here.