The Survey Geek

Category: Political Polling

  • Mobile content is twice as difficult

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    RegBaker
    in ,

    The above is the title of a new post this week by Jakob Nielsen. Here is the link: http://www.useit.com/alertbox/mobile-content-comprehension.html. The study he refers to is one that applied the Cloze test to the privacy policies of a number of websites. The key finding: comprehension for iPhone readers is 48% of what is on a PC.…

  • WARC Online Conference Report

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    RegBaker
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    What follows is a post-hoc edited version of my attempt to blog the WARC Online Conference, subtitled Now & Next 2011, in London on Tuesday. It was chaired by Mike Cooke from GfK who gave us one of those insightful overviews that he always gives when he chairs one of these things. He always manages…

  • TSE explained

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    RegBaker
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    I’ve been giving my share of presentations lately about the work of the AAPOR Online Panels Task Force, some of them to interested parties outside of the standard AAPOR constituency. Early on I always mention that we organized our literature review around the Total Survey Error Model (TSE) and I’ve learned that not everyone is…

  • Are we there yet?

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    RegBaker
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    The August issue of Inside Research has one of their periodic reports from their Buyer's Roundtable. The August topic: Will Listening Trump Asking? The answer seems to lie somewhere between 'Maybe Someday' and 'Probably Not.'  Since this is a qual group of N=25 I'll go right to some verbatims: "The nature of the data does…

  • Tough review from Facebook users

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    RegBaker
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    One hears a lot these days about social networks as potential sample sources. One version of the argument says we need them because they can deliver a demographic that is hard to come by in surveys, even with other online methods. Another says we can increase respondent engagement either by replicating the social network setting…

  • Some worthwhile advice on questionnaire design

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    RegBaker
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    I’ve been carrying two journals around in my backpack for what seems like forever, hoping that I could find the time on an airplane or some other dead time to write something meaningful about two different articles on questionnaire design. But I’ve given up and now I am just going to refer you to them.…

  • Guest Post: Social Media Conference Part 2

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    RegBaker
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    Part 2 of my thoughts from the recent IIR Social Media/Communities conference, focused on how communities are being used by the corporate research function in place of, or in addition to, “traditional” methods. As an aside, I used quotation marks above because the notion of “traditional” vs. “next generation” research was a commonplace at the…

  • Two interesting posts: one thoughtful and one practical

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    RegBaker
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    First, some thoughts on the Insites Consulting blog about the market researcher of the future.  Worth pondering.  Then there is this press release that leads to the just-completed ESOMAR guidelines for doing research via cell phone.  Good summary of best practices.

  • Does the offline population matter?

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    RegBaker
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    As some readers may know I recently chaired an AAPOR Task Force that looked at online panels. We just released our report a few weeks back. One of the issues we struggled with a bit was settling on a reasonably accurate estimate of the percent of the US population that is online and therefore reachable…

  • Comparing apples

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    by

    RegBaker
    in ,

    As some readers of this blog may already know, AAPOR recently released a report on online panels that was written by a task force that I chaired. One of its conclusions is that “researchers should avoid nonprobability online panels when one of the research objectives is to accurately estimate population values.” In other words, we…